Social Media & Digital Engagement Specialist – Public Health

Ripple Effect

Social Media & Digital Engagement Specialist supporting public health communications through digital content across multiple channels. Managing social media engagement and content creation for effective communication strategies.

Posted 7/15/2026full-timeRemote • Maryland • 🇺🇸 United StatesJuniorMid-Level💰 $68,385 - $76,932 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and managing digital content for public health communications, with a strong focus on audience engagement and health literacy. Proficient in creating clear, impactful messaging and analyzing communication performance metrics to enhance outreach efforts.

Highest-signal resume keywords

Health CommunicationsSocial Media ManagementContent DevelopmentAudience EngagementCommunication Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Content DevelopmentWritingEditingProofreadingCommunication PlanningHealth Literacy Best PracticesPerformance Metrics ReportingSocial Media Strategy ImplementationProject ManagementPlain Language Translation

Soft Skills

Attention to DetailProfessional CommunicationTeam CollaborationProblem SolvingQuality Assurance

Tools & Technologies

Microsoft OfficeMicrosoft TeamsSharePointHootsuiteSprinklrSprout SocialBufferSocial Media Management PlatformsAI ToolsDigital Accessibility Standards

Industry Keywords

Public HealthHealth PromotionSocial MarketingPublic AffairsFederal Health AgenciesCDCNIHCMSHHSSection 508 Accessibility

About the role

Key responsibilities & impact

support public health communications initiatives through the development, management, and dissemination of digital content across multiple channels
manage and maintain social media content across platforms such as LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and emerging digital channels
develop and execute social media and digital engagement plans that align with public health priorities, communication objectives, and campaign goals
create and edit a variety of health communication products, including social media content, newsletters, communication plans, messaging documents, marketing collateral, website content, presentations, and outreach materials
translate complex scientific, technical, and public health information into clear, audience-focused messaging using plain language and health literacy best practices
support public health social marketing initiatives by coordinating content deployment across multiple communication channels and tracking campaign performance
monitor audience engagement, social media conversations, and stakeholder interactions while identifying opportunities to improve reach and impact
prepare reports and dashboards that summarize communication metrics, engagement trends, and performance insights
contribute to branding, style guides, communication standards, and quality assurance processes
track schedules, editorial calendars, and project timelines to support timely delivery of communications products and campaigns
support client and stakeholder engagement through professional communications, meeting participation, and responsive service delivery
identify communication challenges, recommend improvements, and contribute to continuous process enhancement efforts
provide informal guidance and quality review support for junior team members as appropriate

Requirements

What you’ll need

Bachelor's degree in Communications, Public Health, Journalism, Marketing, Public Relations, Digital Media, Health Promotion, or a related field
At least 2 years of relevant professional experience in health communications, public affairs, digital communications, social media management, marketing, or related fields
Experience developing communication materials and digital content for public-facing audiences
Experience managing organizational social media platforms and implementing content strategies
Experience developing written communications products such as newsletters, messaging documents, blog posts, website content, communication plans, or social media campaigns
Strong writing, editing, and proofreading skills with the ability to translate technical or scientific information into plain-language content
Strong attention to detail and demonstrated ability to execute instructions.
Knowledge of public health communications, audience engagement, and health literacy best practices
Experience collecting, analyzing, and reporting communication or social media performance metrics
Experience using social media management and scheduling platforms
Basic knowledge of Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint.
Experience supporting federal health agencies such as CDC, NIH, CMS, HHS, or other public health organizations (preferred)
Experience supporting public health awareness campaigns, social marketing initiatives, or health promotion programs (preferred)
Experience with social media management platforms such as Hootsuite, Sprinklr, Sprout Social, Buffer, or similar tools (preferred)
Knowledge of Section 508 accessibility requirements, digital accessibility standards, and plain language guidance (preferred)
Basic knowledge of AI tools and their limitations and risks (preferred)

Benefits

Comp & perks

competitive pay
exceptional benefits
range of programs that support your work/life balance and personalized preferences