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Ripken Baseball

Lifecycle Marketing Manager

Ripken Baseball

Lifecycle Marketing Manager driving customer engagement and retention strategies for community-driven youth sports brand. Collaborating across Data, Product, and Marketing teams to optimize customer touchpoints.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and lifecycle marketing, with a strong focus on building and executing automated campaigns that enhance customer engagement and retention. Proficient in compliance with CAN-SPAM, CASL, and GDPR regulations while leveraging data analysis to inform strategic decisions.

Highest-signal resume keywords
Email & Lifecycle MarketingCampaign ManagementData Analysis & ReportingSalesforce FamiliarityRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Email Best PracticesAutomated CampaignsSegmentation StrategiesMetrics AnalysisProject Management
Soft Skills
Strategic ThinkingCreative MindsetCollaboration
Tools & Technologies
CRMEmail PlatformsSMS Marketing
Industry Keywords
Customer JourneyUser EngagementLifecycle MarketingAI-Driven Personalization

About the role

Key responsibilities & impact
  • Own the end-to-end customer journey
  • Identify key milestones for user engagement, optimize lifecycles, build effective segmentation, and lead automation
  • Build, test, and deploy automated sequences and pulse campaigns to support customer engagement and drive long-term retention
  • Create templates, documentation, and self-service tools for teams to execute high-velocity campaigns independently
  • Collaborate with sales and customer success to refine lead-nurture strategies and sales handoff workflows
  • Research and drive technology infrastructure decision-making creating scalable solutions across the business (email, CRM, SMS, etc.)
  • Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and new engagement channels
  • Ensure all communications comply with CAN-SPAM, CASL, and GDPR regulations

Requirements

What you’ll need
  • Minimum of 4 years of experience in email & lifecycle marketing experience
  • Experience building, executing and scaling cross-functional programs and campaigns from concept to completion
  • Knowledge of email best practices including subject lines, messaging, list management, deliverability, and CAN-SPAM/CASL/GDPR laws
  • Familiarity with Salesforce
  • Proficiency in creating detailed reports, analyzing metrics, and translating complex data into actionable insights
  • Ability to manage projects independently and work in fast-paced environment
  • Strategic thinker with a creative mindset and passion for delivering exceptional customer experiences

Benefits

Comp & perks
  • Health benefits
  • 401k with matching
  • PTO
  • 18 days of company holidays