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Lifecycle Marketing Manager
Ripken BaseballLifecycle Marketing Manager driving customer engagement and retention strategies for community-driven youth sports brand. Collaborating across Data, Product, and Marketing teams to optimize customer touchpoints.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email and lifecycle marketing, with a strong focus on building and executing automated campaigns that enhance customer engagement and retention. Proficient in compliance with CAN-SPAM, CASL, and GDPR regulations while leveraging data analysis to inform strategic decisions.
Highest-signal resume keywords
Email & Lifecycle MarketingCampaign ManagementData Analysis & ReportingSalesforce FamiliarityRegulatory Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Best PracticesAutomated CampaignsSegmentation StrategiesMetrics AnalysisProject Management
Soft Skills
Strategic ThinkingCreative MindsetCollaboration
Tools & Technologies
CRMEmail PlatformsSMS Marketing
Industry Keywords
Customer JourneyUser EngagementLifecycle MarketingAI-Driven Personalization
About the role
Key responsibilities & impact- Own the end-to-end customer journey
- Identify key milestones for user engagement, optimize lifecycles, build effective segmentation, and lead automation
- Build, test, and deploy automated sequences and pulse campaigns to support customer engagement and drive long-term retention
- Create templates, documentation, and self-service tools for teams to execute high-velocity campaigns independently
- Collaborate with sales and customer success to refine lead-nurture strategies and sales handoff workflows
- Research and drive technology infrastructure decision-making creating scalable solutions across the business (email, CRM, SMS, etc.)
- Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and new engagement channels
- Ensure all communications comply with CAN-SPAM, CASL, and GDPR regulations
Requirements
What you’ll need- Minimum of 4 years of experience in email & lifecycle marketing experience
- Experience building, executing and scaling cross-functional programs and campaigns from concept to completion
- Knowledge of email best practices including subject lines, messaging, list management, deliverability, and CAN-SPAM/CASL/GDPR laws
- Familiarity with Salesforce
- Proficiency in creating detailed reports, analyzing metrics, and translating complex data into actionable insights
- Ability to manage projects independently and work in fast-paced environment
- Strategic thinker with a creative mindset and passion for delivering exceptional customer experiences
Benefits
Comp & perks- Health benefits
- 401k with matching
- PTO
- 18 days of company holidays