Senior Field Marketing Manager

Rimini Street

Field Marketing Manager developing integrated marketing plans to drive pipeline and revenue for enterprise software solutions. Collaborating with sales and client success teams across North America in a remote role.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $117,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated field marketing strategies that drive revenue growth, leveraging account-based marketing and customer lifecycle insights. Proven ability to collaborate with sales teams and utilize data-driven performance measurement to optimize marketing programs.

Highest-signal resume keywords

B2B Marketing ExperienceField Marketing Strategy DevelopmentAccount-Based MarketingProject ManagementSalesforce and Marketo Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementPerformance MeasurementData AnalysisLead Generation

Soft Skills

Excellent CommunicationCollaborationInfluencing SkillsDetail-OrientedOrganizational Skills

Tools & Technologies

CRM PlatformsMarketing Automation PlatformsSalesforceMarketo

Industry Keywords

Customer LifecycleBuyer JourneyLead VelocityProgram ROIAccount Growth

About the role

Key responsibilities & impact

Develop and execute integrated NAMER field marketing plans aligned to sales priorities, territory goals, and growth opportunities.
Create client-facing campaigns, regional programs, and events that generate leads, accelerate pipeline, and support revenue growth.
Partner with Sales, Client Success, Product Marketing, Digital Marketing, Sales Enablement, and agencies to deliver coordinated programs and assets.
Use account-based marketing, segmentation, and customer lifecycle insights to support retention, cross-sell, upsell, and expansion.
Drive audience acquisition, targeting, communications, speaker support, attendee management, and follow-up for regional and third-party events.
Build programs that help sellers engage executives, business, finance, operations, and technology stakeholders.
Track and report performance across leads, SALs, pipeline, lead velocity, engagement, and program ROI.
Gather client and sales feedback to continuously improve programs, messaging, and processes.

Requirements

What you’ll need

10+ years of B2B marketing experience, including field marketing, demand generation, or campaign management leadership.
Experience partnering with enterprise sales teams to drive account growth, retention, and expansion.
Proven ability to build revenue-driving field marketing strategies, campaigns, events, and content.
Strong project management, measurement, and analytical skills with the ability to optimize performance using data.
Strong understanding of the customer lifecycle, buyer journey, and account-based marketing.
Excellent communication, collaboration, and influencing skills with senior sales leaders and account executives.
Experience with CRM and marketing automation platforms; Salesforce and Marketo preferred.
Ability to manage multiple priorities in a fast-paced, dynamic environment.
Highly organized, detail-oriented, and rigorous in execution.

Benefits

Comp & perks

Medical, Dental, and Vision insurance
Disability insurance
Paid Parental Leave
401(k) program
Generous Paid time off (PTO)