Senior Director, Global Integrated Marketing

Rimini Street

. Serve as the senior leader responsible for defining the vision and strategy for integrated marketing across content, campaigns, paid media and events to support brand awareness, demand generation and revenue goals .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $152,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the senior leader responsible for defining the vision and strategy for integrated marketing across content, campaigns, paid media and events to support brand awareness, demand generation and revenue goals
Translate business priorities, GTM strategy and growth objectives into clear, actionable integrated marketing plans
Own the global integrated marketing framework, ensuring programs are aligned to buyer journey stages, buying groups and account‑based strategies
Partner cross‑functionally with Product Marketing, Sales, Revenue Operations, Brand Experience, Communications, Client Engagement, Executive and Regional Marketing teams to translate business priorities into cohesive, multi‑channel programs
Lead the planning and execution of global, multi-channel integrated campaigns across digital, email, web, social, paid media, events, partners and lifecycle programs
Establish and lead the Events Center of Excellence, defining vision, global standards, playbooks, best practices and measurement frameworks for field, flagship, virtual, third‑party and executive events
Ensure events are fully integrated into campaigns, content strategy, paid amplification and sales follow‑up motions
Provide strategic oversight of content direction and narrative consistency across owned, earned and paid channels
Oversee paid media strategy and investment, ensuring strong alignment with campaign goals, audience targeting and performance outcomes
Own integrated marketing calendars, prioritization models and operating rhythms to manage multiple concurrent initiatives
Establish robust reporting and performance dashboards tied to pipeline contribution, revenue influence, engagement and ROI
Use performance data and insights to continuously optimize integrated programs and improve effectiveness
Champion a culture of accountability, action and continuous improvement across the integrated marketing organization
Reinforce Rimini Street’s brand platform, architecture, messaging, positioning and voice across all integrated marketing efforts
Grow and mature the integrated marketing organization to support current business needs and long‑term growth

Requirements

What you’ll need

12+ years of B2B marketing experience in enterprise software, technology or services
5+ years of experience leading integrated, demand‑focused or campaign‑centric marketing teams
Deep B2B marketing experience in enterprise software and services industry
Proven ability to set marketing vision, define strategy and drive execution in collaboration with stakeholders
Strong command of marketing performance reporting, dashboards and executive‑level communication
Proven leadership across content, campaigns, paid media and events as interconnected growth drivers
Strong understanding of B2B buyer journeys, buying groups and account‑based marketing strategies
Exceptional ability to translate complex business and technology concepts into integrated marketing programs
Highly data‑driven with experience defining metrics, analyzing performance and optimizing outcomes
Strong strategic thinking paired with hands‑on execution capability
Excellent organizational, prioritization and project management skills
Ability to manage multiple workstreams and stakeholders simultaneously in a matrixed environment
Experience managing agencies and external partners at scale
Clear, confident communicator with executive presence
Highly collaborative, team‑oriented leader
Self‑motivated with a proactive, solutions‑oriented mindset and a genuine “get‑it‑done” attitude
Thrives in a fast‑paced environment with competing priorities and overlapping deadlines
Relentless commitment to quality, consistency and results.

Benefits

Comp & perks

Medical, Dental, and Vision insurance
Disability insurance
Paid Parental Leave
401(k) program
Generous Paid time off (PTO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingintegrated marketingdemand generationcampaign managementmarketing performance reportingdata analysisaccount-based marketingproject managementcontent strategypaid media strategy

Soft Skills

strategic thinkingleadershipcommunicationcollaborationorganizational skillsprioritizationproblem-solvingself-motivationadaptabilityattention to detail