Senior Global Integrated Campaigns Manager

Rimini Street

Global Integrated Campaigns Senior Manager at Rimini Street creating and managing B2B integrated campaigns. Focused on strategy and execution to drive pipeline and sales.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $108,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Own the strategy, execution and performance of global integrated multi-channel campaigns spanning digital, web, email, paid media, social, webinars, events, partners, and outbound motions
Translate go-to-market strategy, product priorities and buyer insights into cohesive, executable campaign strategies with clear objectives, target audiences, messaging, offers and success metrics
Orchestrate end-to-end campaign execution across the full buyer journey, ensuring alignment and consistency across messaging, offers, CTAs, sequencing and channel mix
Define and oversee campaign scope, prioritization, timelines and launch readiness, bringing focus and clarity in a highly matrixed environment
Own the development, quality and scalability of global campaign-in-a-box assets, including campaign flows, landing pages, emails, nurture programs, ads, social copy and SDR enablement materials
Lead global campaign enablement by packaging, communicating and activating campaign playbooks to support consistent regional execution while allowing for local relevance
Partner closely with Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams to drive alignment, accountability and execution excellence
Establish and maintain integrated campaign calendars, operating rhythms and stakeholder communications to ensure transparency, momentum and predictable delivery
Serve as the senior point of accountability for campaign execution quality, proactively identifying risks, dependencies and tradeoffs and driving resolution
Enable and support regional teams with campaign readiness, execution guidance and localization support, ensuring global consistency and regional effectiveness
Own campaign performance measurement and analysis, surfacing insights and optimization recommendations to improve engagement, conversion, pipeline contribution and ROI
Drive continuous optimization across campaigns based on performance data, buyer behavior and market feedback, championing a test-and-learn mindset
Stay current on B2B marketing best practices, emerging platforms and buyer engagement trends, applying insights to evolve campaign strategy and execution
Mentor and guide campaign managers and contractors as needed, setting a high bar for execution, accountability and operational rigor.

Requirements

What you’ll need

7+ years of experience in B2B integrated marketing, demand generation or campaign management
Proven ability to own and scale global, multi-channel campaigns with accountability for pipeline impact and business outcomes
Deep understanding of the B2B buyer journey, buying groups and persona-based marketing across complex sales cycles
Demonstrated success translating go-to-market strategy and product priorities into cohesive, executable campaign strategies
Strong strategic judgment with the ability to prioritize initiatives, make tradeoffs and drive clarity in a matrixed organization
Advanced program and campaign management skills, with a track record of delivering complex initiatives on time and at high quality
Experience leading cross-functional alignment across Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams
Data-driven mindset with experience defining success metrics, analyzing performance and optimizing campaigns based on insight and buyer behavior
Ability to synthesize performance data into clear, executive-ready insights and recommendations
Strong storytelling instincts with the ability to distill complex technology and value propositions into clear, compelling campaign narratives
Excellent communication and stakeholder management skills, with confidence influencing senior leaders and peers
Experience developing global campaign playbooks and enablement materials that scale across regions while allowing for local relevance
High level of operational rigor, attention to detail and commitment to execution excellence.

Benefits

Comp & perks

Medical, Dental, and Vision insurance
Disability insurance
Paid Parental Leave
401(k) program
Generous Paid time off (PTO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B integrated marketingdemand generationcampaign managementmulti-channel campaignscampaign performance measurementdata analysissuccess metricscampaign playbooksbuyer journeypipeline contribution

Soft Skills

strategic judgmentprioritizationcommunicationstakeholder managementstorytellingmentoringinfluencingoperational rigorattention to detailexecution excellence