Senior Event Marketing Manager
Right Side Up
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Job Level
About the role
- Own our overall events strategy, planning and executing best-in-class events (both virtual and in-person) that will resonate with our target audience to drive brand awareness, build trust, and generate pipeline
- Collaborate with cross-functional teams and external partners to build and maintain a robust events calendar that aligns with business objectives
- Manage events from end to end with operational and logistical excellence, including all planning, promotion, stakeholder communications, asset/collateral creation, day-of execution, attendee follow-up coordination, and reporting
- Work with internal and external partners to secure high quality speakers, panelists, and workshop facilitators who are thought leaders in their respective areas of expertise
- Uplevel our current webinar strategy by increasing the volume, diversifying our topic mix, expanding our reach, elevating the attendee experience, exploring new technologies, streamlining processes, and pursuing strategic partnerships
- Organize in-person events we host such as panels, fireside chats, and informal meetups to showcase our expertise as well as cultivate and nurture relationships with our target audience
- Oversee our participation as attendees at other events, including speaking opportunities and sponsorships, and work with stakeholders to manage all logistics and planning for each opportunity
- Measure and analyze event program performance, optimizing our strategy to deliver on KPIs
- Stay up-to-date on the latest growth marketing news and trends to build a relevant, impactful event calendar
Requirements
- 5-7 years of marketing experience with a proven track record of organizing high caliber events
- Exceptional verbal and written communication skills
- Highly organized with impeccable attention to detail
- Strong project management chops—keeping timelines updated and stakeholders informed, holding others accountable, and delivering high quality work on time
- Capable of overseeing multiple events simultaneously without compromising on quality or impact
- Comfortable speaking with senior marketing executives and in front of an audience, for example hosting webinars, moderating panel discussions, and facilitating in-person conversations
- Strong collaborator who thrives in a fast-paced, growth-oriented environment
- Familiarity with, or excitement to learn and work with a tech stack that includes Webflow, Zoom, Canva, Zapier, ClickUp, Google Analytics, Slack, and Google Workspace products
- A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce—you’ll be talking about them all day, everyday
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event planningevent managementlogistics managementstakeholder communicationperformance measurementKPI optimizationwebinar strategyaudience engagementproject management
Soft Skills
communication skillsorganizational skillsattention to detailcollaborationpublic speakingaccountabilityadaptabilityrelationship buildingtime management