Right Side Up

Senior Manager, Product & Customer Marketing

Right Side Up

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Job Level

Senior

About the role

  • Create and maintain sales enablement materials (proposal templates, one-pagers, pitch decks) that reflect current offerings, brand voice, and positioning
  • Own and update our Webflow website and collaborate with design and dev to build new landing pages for services and campaigns
  • Develop high-impact case studies and brand storytelling assets that showcase RSU’s expertise and outcomes
  • Partner closely with cross-functional teams to align messaging and surface proof points across the funnel
  • Design and manage a monthly value-add program that delivers meaningful touchpoints for current clients, investors, and referrers
  • Build toolkits, templates, and HubSpot Sequences for Client Engagement to deliver these offers consistently
  • Collaborate cross-functionally to deliver offers and track participation, engagement, and impact on retention, expansion, and referrals
  • Identify new opportunities to delight clients and strengthen loyalty through creative, brand-aligned programs

Requirements

  • 6-8 years of experience in product marketing, marketing enablement, and/or customer marketing; bonus points for familiarity with marketplaces and agencies
  • Exceptional communication skills (both written and verbal)
  • Strong project manager and collaborator who thrives in a fast-paced, growth-oriented environment; highly organized with impeccable attention to detail
  • Excellent product marketing acumen; you can distill complex service offerings into compelling narratives, positioning frameworks, and collateral
  • Proven ability to design and execute cross-functional programs that bridge marketing, client engagement, and sales
  • Comfortable working closely with senior leaders and translating strategy into scalable systems and deliverables
  • Familiarity with, or excitement to learn and work with a tech stack that includes HubSpot, Webflow, Canva, Figma, ClickUp, Google Analytics, Slack, and Google Workspace products
  • A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce—you’ll be talking about them all day, everyday

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingmarketing enablementcustomer marketingproject managementcross-functional program designnarrative developmentpositioning frameworkscollateral creation
Soft skills
communication skillscollaborationorganizational skillsattention to detaildrive for excellencelove of learning