Creative Strategist

• We’re hiring our first Creative Strategist, someone ready to craft creative that drives profitable results, and influence how some of Australia’s most exciting eCom brands show up in feed
• You’ll work directly with our Head of Creative Strategy across brand strategy, ad concepts, campaign narratives and creative briefs that fuel performance
• You’ll also collaborate directly with clients, helping them identify the right assets to produce, and guiding them on how to execute content that aligns with platform best practices and advertising performance standards
• Building creative strategies rooted in persona insights, campaign objectives and brand positioning
• Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators
• Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback
• Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement
• Learning and applying frameworks and playbooks that underpin our work
• Collaborating directly with clients through monthly strategy calls
• Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building

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