Strategy Director

Right Formula

Strategy Director at Right Formula defining and elevating strategic products. Leading the junior strategy team and shaping strategy across growth, portfolio, and project areas.

Posted 4/15/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Play a central role in defining and elevating the agency’s strategic product
Lead the junior strategy team while partnering closely with Creative, Growth, and Client Services
Shape and deliver strategy across three core areas: Growth Strategy, Portfolio Strategy, and Project Strategy
Turn insight and intelligence into compelling narrative, experiences, and activations
Mentor and develop planners, analysts, and researchers
Build strong relationships with senior clients, influence decision-making, and ensure strategic outputs

Requirements

What you’ll need

Extensive experience in senior strategy roles within integrated, sponsorship, brand experience, sports marketing, or creative agencies
Proven ability to create strategies with both creative impact and commercial value
High fluency and confidence in developing strategic models, frameworks, architectures, and decision systems
Exceptional narrative development, storytelling, and strategic framework design capabilities
Deep experience running complex discovery phases, including stakeholder interviews, landscape audits, audience analysis, and competitive benchmarking
Strong background in audience, cultural, and behavioural analysis
Proven ability to design measurement frameworks, KPIs, dashboards, and data capture protocols
Strong business development experience and proposal creation capability
Demonstrated strategic rigour with a sophisticated understanding of brand strategy, brand architecture, and how partnerships must ladder into overarching brand platforms, behaviours, and positioning
Advanced understanding of qualitative and quantitative research methodologies
Excellent presentation, communication, and high-level facilitation skills
Strong team leadership, coaching, and talent development experience
Highly organised with exceptional project management and financial stewardship capabilities
Proficiency with intelligence tools, research platforms, and data analysis software

Benefits

Comp & perks

Health insurance
Retirement plans
Professional development programs
Flexible work arrangements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

strategic modelsframeworksarchitecturesdecision systemsnarrative developmentstorytellingmeasurement frameworksKPIsdata capture protocolsqualitative research methodologies

Soft Skills

team leadershipcoachingtalent developmentpresentation skillscommunication skillsfacilitation skillsrelationship buildinginfluenceorganisational skillsproject management