Brand Manager – Campari Portfolio

Richmond Marketing

Brand Manager responsible for Campari Portfolio in Ireland. Driving brand strategy, managing campaigns, and leading performance analysis for world-class brand growth.

Posted 7/16/2026full-timeDublin • 🇮🇪 IrelandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and consumer marketing, with a strong focus on strategic planning, budget management, and performance analysis. Proven ability to lead brand activation initiatives and collaborate effectively with cross-functional teams to drive brand growth in the FMCG sector.

Highest-signal resume keywords

Brand ManagementFMCG Industry ExperienceBudget ManagementPerformance AnalysisPeople Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Strategy DevelopmentProject ManagementCampaign ExecutionMarket AnalysisSales Deck Development

Soft Skills

Strong Communication SkillsOrganizational SkillsProblem-Solving AbilityInitiativeAutonomous Work

Industry Keywords

Alcohol IndustryBrand ActivationConsumer TouchpointsMarketing BudgetsBrand Performance Tracking

About the role

Key responsibilities & impact

Develop world class brand plans and strategies to deliver brand objectives and drive brand growth
Take the lead and own the planning, coordination, implementation & evaluation of brand activation and visibility activity, working closely with the Marketing Manager and Commercial Manager
Effectively manage creative, PR, event management and media agencies through on-boarding, clear briefings, feedback, reviews, and updates
Track performance and brand results for all projects and brand campaigns, using insights to inform future planning
Project management of brand campaigns from concept, design to executional excellence across all consumer touchpoints
Manage the Campari portfolio range, rationalisation and launch of any new innovations and SKUs to the Irish market
Management of brand marketing budgets & delivery of all marketing activity within agreed budget and achieve volume targets
Influence and educate the sales team on an ongoing basis and develop compelling sales decks with insights & USP’s
Be the ‘go to’ person in the business, who manages & tracks all aspects of the brand’s performance
Coach, guide and support the Brand Activation Manager with all marketing & trade related activities
Brand Analysis – Responsible for monthly & quarterly reports on performance update, track brand launches, promotions, and marketing campaigns
Be the brand guardian for the Campari portfolio brands, making sure all brand designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences
Manage relationships with Campari Regional & global teams and implement the global brand strategy in a locally relevant way in the Irish market.

Requirements

What you’ll need

Understanding of the FMCG Industry (Alcohol Industry experience preferred)
3-5 years of brand management / consumer marketing / related experience
A passion for building brands
Analytical, strategic & ability to problem-solve
Demonstrates a strong ability to work autonomously
Strong communication & presentation skills
Strong organisational skills and proven ability to multi-task
Shows initiative and sees the opportunity in every challenge
Ability to work in an ever changing & demanding environment
Commercially astute with sound budget management experience
People Management experience.

Benefits

Comp & perks

Flexible work arrangements