Fashion Marketing Specialist – Temporary

Riachuelo

Marketing Specialist developing and leading fashion marketing campaigns for Riachuelo. Focused on strategic planning and creative execution in a collaborative environment.

Posted 7/25/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic planning and communications within the fashion industry, with a strong ability to lead teams and manage multiple projects while upholding brand guidelines and ensuring cohesive execution across various touchpoints.

Highest-signal resume keywords

Strategic PlanningFashion ExpertiseTeam LeadershipExcellent CommunicationProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

CreativeAnalytical ProfileProactiveBusiness-MindedStorytelling

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Advertising

Industry Keywords

Brand CampaignsConsumer BehaviorMarket TrendsCreative CoordinationAgency Collaboration

About the role

Key responsibilities & impact

Responsible for conceiving and strategically structuring the brand's main campaigns, defining objectives, key concepts and the overarching execution roadmap to ensure relevance and business impact.
Orchestrate the interface between the agency and the in-house team, raising the creative standard and ensuring the final deliverable is rigorously aligned with the defined strategy.
Lead strategic coordination with Creative, Production, PR, Events and Store Experience teams, ensuring unity, absolute coherence and synergy across touchpoints.
Serve as the focal point for partner areas, upholding brand guidelines and ensuring technical execution does not dilute the strategic concept.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising or a related field.
Strong background in strategic planning and communications.
Creative.
Fashion expertise: knowledge of the market, trends, consumer behavior and global aesthetic references.
Ability to sell ideas, present strategies to senior leadership and articulate complex concepts clearly, assertively and inspiringly.
Previous experience in FASHION.
Analytical profile with a creative outlook.
Excellent communication and storytelling skills.
Experience leading teams.
Ability to manage multiple projects simultaneously.
Proactive and business-minded.

Benefits

Comp & perks

Health insurance.
Dental insurance.
Meal or food allowance.
Telemedicine.
Gympass.
Partnership with Sesc.
PLR - Profit Sharing.
Private pension plan.
Group life insurance.
Pharmacy discount program.
Educational partnerships.
Online learning platform.
Discounts at Riachuelo.