Senior BI CRM Analyst

Riachuelo

Join Riachuelo as a Sênior BI CRM Analyst collaborating on data-driven marketing strategies. Impacting product, client, and operational decisions through analytics.

Posted 7/24/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in executing multichannel campaigns through CRM and marketing automation platforms, with strong capabilities in data analysis, audience segmentation, and process automation. Demonstrates expertise in SQL and analytical tools to optimize customer journeys and enhance campaign performance.

Highest-signal resume keywords

CRM ManagementSQL ProficiencyData AnalysisMarketing AutomationAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SQLData AnalysisAudience SegmentationCampaign Performance MetricsA/B TestingData GovernanceProcess AutomationData TransformationAnalytical ToolsPython

Soft Skills

Strong CommunicationOrganizational SkillsAnalytical Thinking

Tools & Technologies

CRM PlatformsSalesforce Marketing CloudPower BIDatabricksInsider

Industry Keywords

Multichannel CampaignsCustomer Journey OptimizationLifecycle WorkflowsPersonalizationArtificial Intelligence

Tech Stack

Tools & technologies

CloudPySparkPythonSQL

About the role

Key responsibilities & impact

Operate CRM and marketing automation platforms to execute multichannel campaigns;
Create audience segmentations based on behavioral and transactional data;
Ensure the quality, integrity, and governance of data used in campaigns and analyses;
Develop data queries and transformations using SQL, Databricks, and analytical tools;
Perform results analysis, A/B tests, and identify opportunities to optimize and personalize the customer journey;
Automate processes and document workflows, promoting operational efficiency and continuous improvement;
Collaborate with Marketing, Sales, Product, and Technology teams to support data-driven decisions.

Requirements

What you’ll need

Bachelor's degree in Technology, Data Science, Statistics, or related fields;
Experience with CRM, marketing automation, and data analysis;
Knowledge of SQL, Power BI, and Databricks;
Experience with CRM tools such as Insider, Salesforce Marketing Cloud, or similar platforms;
Knowledge of CRM metrics, segmentation, and campaign performance;
Analytical, organized, and strong communication skills.
**Nice to have:**
Experience with Insider;
Knowledge of Python/PySpark;
Experience with automated lifecycle workflows, customer journeys, and personalization;
Experience applying Artificial Intelligence to automation, data analysis, and CRM process optimization.

Benefits

Comp & perks

Medical insurance;
Dental insurance;
Meal voucher;
Food voucher;
Telemedicine;
Gympass;
Childcare assistance;
Cultural allowance;
Profit Sharing (PLR);
Private pension plan;
Group life insurance;
Pharmacy discount program;
Educational partnerships;
Online learning platform;
Discounts at Riachuelo.