Senior Communications Analyst – Commercial Planning, Financial Products

Riachuelo

Senior Communication Analyst at Riachuelo managing communication for financial products in stores. Collaborating with marketing and managing internal campaigns effectively.

Posted 7/17/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Internal Communications and Trade Marketing, with a strong focus on campaign management, storytelling, and data analysis to drive engagement and conversion in retail environments. Proficient in utilizing AI tools and creative software to enhance communication strategies and deliver impactful presentations.

Highest-signal resume keywords

Internal CommunicationsCampaign ManagementStorytelling SkillsData AnalysisAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningMulti-Channel DistributionPresentation DevelopmentEngagement Data InterpretationVisual Merchandising

Soft Skills

Organizational SkillsCollaborationCreative Concept DefenseSynthesis Skills

Tools & Technologies

CanvaAdobe SuitePhotoshopPremiereCapCutPowerPoint

Industry Keywords

RetailFinancial ProductsTrade MarketingCorporate CommunicationsPOS Dynamics

About the role

Key responsibilities & impact

Act as the official voice for Midway financial products to the stores, ensuring clarity in the rollout of bulletins, updates and launches across our internal channels (store app/internal communicator, e-mail, bulletin boards, corporate TV, intranet and corporate social network);
Build and manage the annual communications and campaign calendar, ensuring cadence, consistency and prioritization of requests in partnership with the areas involved;
Create and coordinate internal initiatives focused on engaging and motivating store teams to drive Midway products, leading campaigns end-to-end — from concept to execution (live streams, incentive programs, giveaways, recognition actions);
Manage the budget for initiatives and coordinate execution with suppliers, ensuring on-time delivery and adherence to quality standards;
Partner with the Marketing team to brief and produce campaign KVs (Key Visuals), and propose and structure Visual Merchandising (VM) materials aimed at in-store display and conversion of financial products;
Script, write, organize and structure modern communication formats such as live streams, podcasts and weekly content bites, using strong storytelling to translate complex topics into clear messages;
Develop presentations, reports and high-impact materials for leadership and executive teams, translating results and strategies in a visual and analytical manner;
Define and monitor communication KPIs (reach, adoption, engagement, eNPS/surveys) and correlate them with the commercial results of Midway products (in-store conversion, sell-in/sell-out), generating actionable insights and proposing improvements;
Use Artificial Intelligence tools in daily activities to optimize processes, produce content rapidly and propose new formats.

Requirements

What you’ll need

Bachelor's degree in Social Communication, Journalism, Advertising, Marketing or related fields;
Solid experience in Internal Communications, Trade Marketing or Corporate Communications (experience in retail or the financial market is a strong plus);
Mastery of the full campaign cycle: planning, creative execution, multi-channel distribution and measurement of results;
Excellent writing and storytelling skills, with the ability to create clear and impactful messages for different audiences;
Ability to build bridges between different areas (Marketing, VM, Commercial) and ease in defending and cascading creative concepts;
Strong synthesis skills and a refined aesthetic eye for creating presentations and executive materials;
Analytical capability to interpret engagement data and turn it into action plans;
Proficiency in creation and editing tools (Canva, Adobe suite – Photoshop and Premiere, CapCut and advanced PowerPoint) to support ad-hoc productions;
Autonomy and organization to manage multiple projects and priorities simultaneously;
Knowledge of POS dynamics and communication aimed at physical retail. (preferred);
Portfolio demonstrating end-to-end deliveries: from diagnosis and strategic planning to asset execution and results presentation (impact KPIs). (preferred);
Hands-on experience with AI tools (text, image, video generation or productivity) applied to daily routines.

Benefits

Comp & perks

Health insurance;
Dental insurance;
Meal or food allowance;
Telemedicine;
Gympass;
Partnership with Sesc;
Profit sharing (PLR);
Private pension plan;
Group life insurance;
Pharmacy partnership/discounts;
Educational partnerships;
Online learning platform;
Discounts at Riachuelo.