Product Analyst (Mid-level)

Riachuelo

Analista de Produtos Pleno ensuring effective funnel operation and product governance at Riachuelo. Collaborating on commercial campaigns and optimizing store performance in Brazil.

Posted 7/3/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in operating store channel funnels, analyzing customer journeys, and implementing data-driven improvements. Proficient in statistical analysis and dashboard creation to enhance store performance and drive actionable insights.

Highest-signal resume keywords

Funnel AnalysisStatistical Tools ProficiencyAdvanced ExcelSQLDatabricks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel OperationData AnalysisPerformance MonitoringPricing StrategyCustomer Journey MappingA/B TestingImprovement ImplementationCommercial Campaign DesignBottleneck IdentificationActionable Insights Generation

Soft Skills

Clear CommunicationCollaborationFeedback CollectionProcess TrainingProblem Solving

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Product GovernanceIncentivesAudience-Targeted OffersStore LeadershipOperational Rituals

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Operate the store channel funnel (approach → simulation → proposal → contracting), identifying bottlenecks and prioritizing actions based on data;
Ensure robust product governance in the channel, aligning priorities and materials;
Design and execute commercial campaigns with key areas (incentives, audience-targeted offers, in-store communication), monitoring performance by region/store and running short improvement cycles;
Support pricing and terms for the channel (in partnership with profitability/credit), bringing inputs from the store floor and their impacts on conversion;
Map the customer journey vs. action plan: identify causes of abandonment, queues and rejections and implement improvements with internal teams;
Create support routines for low-performing stores (incubators): diagnosis, recovery plan, weekly follow-up and playbooks;
Maintain a strong connection with regional teams (store leadership): clear communication, process/product training and structured feedback collection;
Run improvement experiments (A/B tests on approach, scripts, materials, offers/terms), with short cycles and documented learnings;
Build and monitor dashboards and performance rituals (daily/weekly/monthly), with views by store/region and by season/collection.

Requirements

What you’ll need

Experience analyzing and operating funnels, especially in offline channels (stores);
Ability to identify drop-off points, rejections and bottlenecks, proposing improvements;
Proficiency with statistical and analytical tools for generating insights;
Advanced Excel, SQL, Databricks;
Ability to translate data into clear, actionable narratives;
Align priorities, materials and operational rituals with partner areas;
Bachelor's degree in a related field.
Differentials:
Experience in pricing, product pricing or planning.

Benefits

Comp & perks

Health insurance;
Dental insurance;
Meal voucher;
Food allowance;
Gympass;
Childcare assistance;
Cultural allowance;
Home office allowance;
PPR - Profit Sharing Program;
Private pension plan;
Group life insurance;
Educational partnerships;
Discounts at Riachuelo.