Senior Copywriter

Riachuelo

Redator Sênior developing content strategies for diverse brands and channels at Riachuelo. Collaborating with teams to ensure integration of strategy, content, and performance.

Posted 6/24/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Develop content strategies for different brands, channels, and formats;
Oversee the development of editorial calendars, content flows and campaign narratives;
Ensure consistency of tone of voice, language, and brand positioning;
Coordinate the production of content for social media, visual merchandising materials, videos, motion graphics, campaigns, and other digital formats;
Guide and review deliverables from copywriters, social media managers, creators, and external partners;
Work in partnership with planning, creative, account, and media teams to ensure integration between strategy, content, and performance;
Analyze content metrics and propose optimizations based on data;
Monitor fashion and consumer behavior trends, social media, digital culture, and emerging formats;
Participate in strategic presentations for leadership and other company areas;
Organize workflows, deadlines, and priorities for the content area.

Requirements

What you’ll need

Bachelor's degree (completed);
Experience in branding, product, and retail campaigns;
Prior experience in strategy and management of fashion brands;
Background in agency, communications, digital marketing, or related fields;
Excellent writing, editing, and narrative-building skills;
Knowledge of social media, digital formats, and the content journey;
Ability to turn briefs into editorial strategy and action plans;
Experience with project management, timelines, and managing multiple simultaneous demands;
Analytical mindset to track metrics and propose improvements;
Strong communication, organizational skills, and ability to work with multidisciplinary teams.

Benefits

Comp & perks

Health insurance;
Dental insurance;
Meal allowance (Vale Refeição);
Food allowance (Vale Alimentação);
Telemedicine;
Gympass;
Childcare assistance;
Culture allowance (Vale Cultura);
Home office stipend;
Profit sharing (PLR - Participation in Profits and Results);
Private pension plan;
Group life insurance;
Pharmacy discounts;
Educational partnerships;
Online learning platform;
Discounts at Riachuelo.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyeditorial calendar developmentcontent flow managementcampaign narrative developmentcontent metrics analysisproject managementwritingeditingnarrative buildingdigital marketing

Soft Skills

communicationorganizational skillsanalytical mindsetcollaborationleadershiptime managementcreativityadaptabilityproblem-solvingmultidisciplinary teamwork

Certifications

Bachelor's degree