Growth CRM Specialist – Card Products

Riachuelo

CRM Specialist at Riachuelo focusing on strategies for card products and data-driven decision making. Leading initiatives for customer engagement and growth within the organization.

Posted 6/18/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the CRM strategy for the card product, set priorities, drive the roadmap and ensure alignment with business objectives;
Design and scale relationship and engagement flows focused on increasing card usage, sustaining engagement and maximizing customer value;
Identify growth levers and opportunities across the customer journey, structuring scalable, data-driven action plans;
Define and track key card funnel metrics (activation, spend, frequency, churn, delinquency/default and LTV), conduct deep analyses and guide strategic CRM decisions;
Lead the testing and experimentation agenda: formulate hypotheses, prioritize initiatives and ensure impact measurement;
Advance CRM maturity by establishing best practices for segmentation, personalization, automation and continuous experimentation;
Monitor market trends, benchmarking and movements in the financial/cards sector, translating insights into competitive advantages;
Serve as a technical and strategic reference, influencing stakeholders and supporting the development of the team and the CRM discipline within the company.

Requirements

What you’ll need

Bachelor’s degree in an analytical field;
Experience with card products is a strong plus;
Previous experience in CRM or growth roles;
Proactive, creative profile with strong execution skills;
Strategic mindset with the ability to connect data to practical actions;
Familiarity with CRM tools (Salesforce, Insider, etc.) and data analysis tools (SQL, Excel, Power BI, etc.);
Experience working with agile methodologies and A/B testing;
Excellent communication skills and ability to influence stakeholders.

Benefits

Comp & perks

Health insurance;
Dental insurance;
Meal allowance (Vale Refeição);
Grocery/food allowance (Vale Alimentação);
Gympass;
Childcare assistance;
Cultural allowance (Vale Cultura);
Home office stipend;
PPR (Profit-Sharing / Performance Bonus Program);
Private pension plan;
Group life insurance;
Educational partnerships/discounts;
Employee discounts at Riachuelo.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisA/B testingsegmentationpersonalizationautomationCRM strategykey metrics trackingcustomer journey analysisgrowth strategyhypothesis formulation

Soft Skills

proactivecreativeexecutionstrategic mindsetcommunicationinfluencing stakeholdersteam developmentanalytical thinkingproblem-solvingadaptability

Certifications

Bachelor’s degree