Senior Product Analyst, Cards

Riachuelo

Senior Product Analyst analyzing customer behavior and performance of Riachuelo's private label cards. Collaborating with multiple departments to enhance product strategies and customer engagement.

Posted 5/18/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

data analysisperformance indicatorsproduct managementproduct lifecyclediscount policiesinstallment planscustomer behavior analysisprofitability analysisengagement strategiesKPI monitoring

Soft Skills

collaborationcommunicationanalytical thinkingstrategic thinkingproblem-solvingcustomer journey designrelationship managementinsight generationdecision-makingcreativity

Tools & Technologies

JiraTrelloAsanaConfluence

Certifications & Qualifications

Bachelor's degreePostgraduate degreeMBA

Industry Keywords

private-label cardscustomer engagementlifecycle campaignsvalue propositionactivation strategiesretention strategiesre-engagement strategiesfinancial performancemarket analysisbusiness decisions

About the role

Key responsibilities & impact

Conduct in-depth analyses of customer behavior and the performance of private-label cards.
Generate insights to support business decisions focused on profitability and engagement.
Monitor KPIs and recommend data-driven actions to optimize card usage and attractiveness.
Collaborate with Marketing, CRM and other teams to design customer journeys and lifecycle campaigns.
Identify triggers and opportunities for activation, retention and re-engagement.
Ensure alignment between product strategy and the execution of relationship/engagement initiatives.
Support the definition and evolution of the value proposition for private-label cards.
Contribute analyses that underpin decisions on discount policies and installment plans (with and without interest).
Evaluate the impact of offers and benefits on perceived value and financial performance.

Requirements

What you’ll need

Bachelor's degree in Business Administration, Marketing, Engineering, Design, Economics or a related field.
Postgraduate degree or MBA in Product Management, Marketing or related areas is a plus.
Solid experience (minimum 5 years) in product management, preferably at mid-sized to large companies.
Experience across the full product lifecycle: conception, development, launch, monitoring and discontinuation.
Advanced knowledge of data analysis and performance indicators (KPIs).
Proficiency in product management tools (e.g., Jira, Trello, Asana, Confluence).

Benefits

Comp & perks

Health insurance;
Dental insurance;
Meal allowance (Vale Refeição);
Food allowance (Vale Alimentação);
Gympass;
Childcare assistance;
Culture voucher (Vale Cultura);
Home office allowance;
PPR – Profit-Sharing Program;
Private pension plan;
Group life insurance;
Educational partnerships;
Discounts at Riachuelo.