Senior Business Analyst – Growth & GTM

Riachuelo

Analista de Negócios para a Riachuelo, atuando no Growth & Performance de campanhas digitais. Foco em dados, otimização de funis e insights estratégicos para impulsionar a moda no Brasil.

Posted 4/2/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Act strategically to monitor the customer journey end-to-end — from acquisition via digital campaigns through product engagement and retention.
Analyze the full funnel, identify optimization opportunities, generate data-driven insights and collaborate with media and product teams.
Track key metrics from campaign sources through in-product behavior.
Identify bottlenecks and improvement opportunities at each stage of the funnel.
Assess the volume, quality and evolution of audiences generated by campaigns.
Consolidate data from multiple sources (media, product and conversions).
Build dashboards and executive views for ongoing monitoring.
Analyze trends, fluctuations and campaign impacts on funnel progression.
Develop hypotheses and run A/B tests focused on incremental impact.
Produce actionable insights to guide strategic decisions.
Serve as the liaison with media and acquisition teams.
Ensure campaigns are executed according to strategy and calendar.
Recommend adjustments to targeting, audiences and creative/offer positioning.
Document learnings and ensure replication of best practices.

Requirements

What you’ll need

Experience analyzing performance of digital campaigns and acquisition funnels.
Experience managing performance data and tracking KPIs.
Experience creating, monitoring or optimizing campaigns (Google, Meta, TikTok or similar).
Ability to consolidate data from multiple sources.
Intermediate knowledge of GA4, Looker Studio and/or Power BI.
Basic to intermediate SQL skills.
Experience with A/B testing and impact analysis.
Nice to have:
Experience with digital products or financial services.
Knowledge of tracking, event instrumentation and traffic source analysis.
Familiarity with attribution modeling or incrementality analyses.

Benefits

Comp & perks

Health insurance
Dental insurance
Meal allowance
Grocery allowance
Gympass
Childcare assistance
Culture allowance
Home office stipend
PPR – Profit Sharing Program (performance-based bonus)
Private pension plan
Group life insurance
Educational partnerships
Discounts at Riachuelo

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisA/B testingSQLdigital campaign optimizationKPI trackingevent instrumentationattribution modelingincrementality analysisaudience analysisdashboard creation

Soft Skills

strategic thinkingcollaborationcommunicationproblem-solvingdata-driven decision makingdocumentationadaptabilityattention to detailinsight generationproject management