Riachuelo

Senior Business Analyst – Growth & GTM

Riachuelo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

Tech Stack

SQL

About the role

  • Act strategically to monitor the customer journey end-to-end — from acquisition via digital campaigns through product engagement and retention.
  • Analyze the full funnel, identify optimization opportunities, generate data-driven insights and collaborate with media and product teams.
  • Track key metrics from campaign sources through in-product behavior.
  • Identify bottlenecks and improvement opportunities at each stage of the funnel.
  • Assess the volume, quality and evolution of audiences generated by campaigns.
  • Consolidate data from multiple sources (media, product and conversions).
  • Build dashboards and executive views for ongoing monitoring.
  • Analyze trends, fluctuations and campaign impacts on funnel progression.
  • Develop hypotheses and run A/B tests focused on incremental impact.
  • Produce actionable insights to guide strategic decisions.
  • Serve as the liaison with media and acquisition teams.
  • Ensure campaigns are executed according to strategy and calendar.
  • Recommend adjustments to targeting, audiences and creative/offer positioning.
  • Document learnings and ensure replication of best practices.

Requirements

  • Experience analyzing performance of digital campaigns and acquisition funnels.
  • Experience managing performance data and tracking KPIs.
  • Experience creating, monitoring or optimizing campaigns (Google, Meta, TikTok or similar).
  • Ability to consolidate data from multiple sources.
  • Intermediate knowledge of GA4, Looker Studio and/or Power BI.
  • Basic to intermediate SQL skills.
  • Experience with A/B testing and impact analysis.
  • Nice to have:
  • Experience with digital products or financial services.
  • Knowledge of tracking, event instrumentation and traffic source analysis.
  • Familiarity with attribution modeling or incrementality analyses.
Benefits
  • Health insurance
  • Dental insurance
  • Meal allowance
  • Grocery allowance
  • Gympass
  • Childcare assistance
  • Culture allowance
  • Home office stipend
  • PPR – Profit Sharing Program (performance-based bonus)
  • Private pension plan
  • Group life insurance
  • Educational partnerships
  • Discounts at Riachuelo
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisA/B testingSQLdigital campaign optimizationKPI trackingevent instrumentationattribution modelingincrementality analysisaudience analysisdashboard creation
Soft Skills
strategic thinkingcollaborationcommunicationproblem-solvingdata-driven decision makingdocumentationadaptabilityattention to detailinsight generationproject management