Riachuelo

CRM Coordinator

Riachuelo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

SQL

About the role

  • Ensure end-to-end operation of CRM campaigns and journeys (recurring and one-off), guaranteeing deadlines, SLAs and quality;
  • Prioritize, organize and assign requests within the team;
  • Lead the execution of new strategies, A/B tests, automated journeys and optimizations;
  • Influence business decisions with an operational and technical perspective;
  • Serve as a bridge between strategy and operations, translating directives into precise execution;
  • Monitor operational status, anticipate risks, reduce rework and prevent incidents;
  • Manage the sending budget, ensuring efficient and sustainable use;
  • Implement continuous improvements to flows, checklists, governance and documentation;
  • Maintain and evolve internal processes such as briefing forms, delivery standards and operational controls.

Requirements

  • Bachelor’s degree completed in analytical or related fields;
  • Experience managing people;
  • Previous experience in CRM, marketing automation and campaign operations;
  • Advanced knowledge of CRM tools (Salesforce and Insider);
  • Proficiency in SQL for queries, validations and analytical support;
  • Analytical mindset and strong prioritization skills;
  • Organized, detail-oriented and operationally disciplined;
  • Excellent communication and ability to work with multiple departments.
  • **Differentials**
  • Experience with A/B testing, complex segmentations and automated flows;
  • Familiarity with continuous improvement methodologies.
Benefits
  • Health insurance;
  • Dental insurance;
  • Meal voucher;
  • Food allowance;
  • Gympass;
  • Childcare assistance;
  • Culture voucher;
  • Home office allowance;
  • PPR – Profit Sharing Program (Results Participation Program);
  • Private pension plan;
  • Group life insurance;
  • Educational partnerships;
  • Discounts at Riachuelo.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMmarketing automationcampaign operationsSQLA/B testingautomated flowscomplex segmentationscontinuous improvement methodologies
Soft Skills
analytical mindsetprioritizationorganizational skillsdetail-orientedoperational disciplinecommunicationteam management
Certifications
Bachelor’s degree in analytical or related fields