Riachuelo

Product Analyst (Mid-level)

Riachuelo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

SQL

About the role

  • Operate the retail store channel funnel (approach → simulation → proposal → closing), identifying bottlenecks and prioritizing actions based on data.
  • Ensure robust product governance in the channel, aligning priorities, materials and operational routines with key areas.
  • Design and execute commercial campaigns with key stakeholders (incentives, audience-specific offers, in-store communication), monitoring performance by region/store and driving short improvement cycles.
  • Support pricing and terms for the channel (in partnership with profitability/credit teams), bringing input from the store floor and assessing impacts on conversion.
  • Map the customer journey against the action plan: identify causes of abandonment, queues and rejections and implement improvements with internal teams.
  • Create support routines for low-performing stores (incubators): diagnosis, recovery plan, weekly follow-up and playbooks.
  • Maintain a strong connection with regional store leadership: clear communication, process/product training and structured feedback collection.
  • Run improvement experiments (A/B tests of approach, scripts, materials, offers/terms), with short cycles and documented learnings.
  • Build and monitor dashboards and performance routines (daily/weekly/monthly), with views by store/region and by product cohort/season.

Requirements

  • Digital products: knowledge of product dynamics and the full product lifecycle.
  • Conversion funnel: experience analyzing and operating funnels, especially in offline channels (stores).
  • Journey mapping: ability to identify abandonment points, rejections and bottlenecks, proposing improvements.
  • Data analysis: strong command of statistical and analytical tools to generate insights.
  • Tools:
  • Advanced Excel
  • SQL
  • Databricks
  • Storytelling: ability to translate data into clear, actionable narratives.
  • Product governance: aligning priorities, materials and operational routines with partner areas.
  • Preferred: experience in pricing and product pricing strategies.
Benefits
  • Health insurance
  • Dental insurance
  • Meal voucher
  • Food voucher
  • Gympass
  • Childcare assistance
  • Culture voucher
  • Home office allowance
  • PPR - Profit Sharing Program (performance-based bonus)
  • Private pension plan
  • Group life insurance
  • Educational partnerships
  • Employee discounts at Riachuelo.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisconversion funnel analysisjourney mappingproduct lifecycle knowledgepricing strategies
Soft Skills
storytellingclear communicationprocess trainingstructured feedback collection