Riachuelo

Senior CRM Analyst

Riachuelo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

SQL

About the role

  • Lead advanced data analyses to strategically define audiences, segmentations, and business opportunities;
  • Develop and evolve campaign strategies and relationship journeys across the entire customer lifecycle, focusing on growth, retention, and monetization;
  • Explore complex databases using SQL to extract and cross-reference relevant information such as credit profiles, predictive models, etc.;
  • Interpret data and analytical results, turning analyses into actionable insights, strategic recommendations, and action plans;
  • Define, monitor, and analyze CRM performance indicators (KPIs), proposing continuous optimizations and guiding decision-making;
  • Plan and analyze A/B tests to optimize campaigns, communications, and journeys;
  • Serve as a technical and strategic CRM reference, acting as a bridge between Product, Marketing, Data, Technology, and Operations teams;
  • Contribute to the definition, evolution, and governance of CRM processes, tools, and data architecture;
  • Oversee, together with the OPS team, the execution of multichannel campaigns (email, push, SMS, WhatsApp, etc.), ensuring consistency, personalization, and ongoing support;
  • Influence and mobilize stakeholders, promoting strategic alignment, prioritization of requests, and data-driven CRM decision-making;
  • Support the dissemination of a data-driven culture and analytical best practices within the CRM area.

Requirements

  • Strong analytical, data-oriented profile with the ability to interpret complex analyses and generate strategic insights;
  • Proficiency in SQL for analysis, manipulation, and extraction of data from structured databases;
  • Experience analyzing databases, customer segmentation, and measuring results;
  • Ability to translate data and metrics into clear business recommendations;
  • Strategic CRM mindset, focused on performance, efficiency, and impact on results;
  • Excellent communication, organization, and influencing skills across different departments and hierarchical levels;
  • Deep business knowledge and the ability to convert strategic needs into practical CRM actions;
  • Bachelor's degree in fields such as Business Administration, Mathematics, Engineering, Economics, Statistics, or related areas.
Benefits
  • Medical insurance;
  • Dental insurance;
  • Meal voucher;
  • Food allowance;
  • Gympass;
  • Childcare assistance;
  • Cultural voucher;
  • Home office allowance;
  • PPR (Profit-Sharing Program);
  • Private pension plan;
  • Group life insurance;
  • Educational partnerships;
  • Discounts at Riachuelo.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLdata analysiscustomer segmentationA/B testingCRM performance indicatorsdata architecturecampaign strategiespredictive modelsdata manipulationanalytical insights
Soft Skills
analytical skillscommunication skillsorganizational skillsinfluencing skillsstrategic mindsetcollaborationstakeholder managementproblem-solvingdecision-makingdata-driven culture