Rho

Lifecycle Marketing Manager

Rho

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $130,000 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own the entire lifecycle from first sign-up to launch, expansion, and retention; architect hundreds of micro-targeted flows.
  • Build and manage deeply segmented lifecycle programs across signup, onboarding, activation, and retention.
  • Own audience creation across tools like HubSpot, Segment, PostHog, Census, or your weapon of choice.
  • Design high-converting campaigns across email, SMS, in-app, push, and more; partner with sales and client success to support expansion and re-engagement.
  • Constantly test copy, design, send times, and flow logic to maximize performance.
  • Ship high-quality, high-frequency experiments and scale what works.
  • Maintain a hyper-segmented map of our lifecycle and keep it evolving in real time.
  • Monitor key KPIs and report on lifecycle performance across stages.

Requirements

  • Lifecycle-obsessed. You see every customer touchpoint as an opportunity to drive value
  • High taste. You care deeply about the craft of your copy, CTAs, and flow design.
  • Deeply segmented mindset. You’re not afraid of managing 100+ micro-flows and keeping them all clean.
  • Analytical and creative. You think in data, but you also know what moves people.
  • Tool-native. You’ve probably already connected five platforms to run your ideal program.
  • Fast-moving. You ship, learn, and iterate without waiting for perfect.
  • Experience in high-volume B2B or product-led SaaS environments.
  • Comfortable working in and around data tools like PostHog, Mixpanel, Amplitude, and Looker.
  • Fluency with tools like HubSpot, Customer.io, Census, Zapier, and more.
  • Strong copywriting instincts and a design eye.
  • Familiarity with experiment design and multivariate testing.
  • Legally authorized to work in the US (application requires this).
  • Willingness and ability to work from local office 5 days/week (application requires this).