Rho

Brand Creative Strategist

Rho

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $175,000 - $210,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Switching

About the role

  • Own and lead Rho’s brand campaigns, pitching and building quarterly creative that speaks directly to startup founders
  • Turn strategy into action—translate positioning and company goals into sharp briefs, then develop big ideas that shift perception and drive behavior
  • Write founder-relevant copy that’s clear, memorable, and built for attention across digital, physical, and social surfaces
  • Move fast when it counts—spinning up creative aligned with launches, market shifts, funding cycles, or cultural moments
  • Think like a founder, create like a pro—you’ve either lived it or been close enough to know what matters and what doesn’t
  • Partner with the Head of Brand Design to bring ideas to life across every channel—social, OOH, digital, events, and the moments between moments
  • Collaborate across Marketing, Product, Growth, Community, and Events to integrate brand campaigns into go-to-market plays
  • Operate as a senior IC—you’ll lead campaigns end-to-end without needing a full team behind you
  • Present your work with confidence, tying big ideas to strategic goals and delivering with clarity to senior leadership
  • Track impact using brand-relevant metrics, including search interest, awareness lift, engagement, and founder feedback
  • Raise the creative bar—offering sharp critique and hands-on support to keep execution high-quality and founder-aligned

Requirements

  • 6–10 years of creative experience, with a mix of agency and/or in-house work across integrated campaigns
  • A portfolio of campaigns that show original thinking, strong execution, and a tight match between message and audience
  • Deep familiarity with tech and startup culture—you live in founder group chats, follow fundraises, and stay tapped into early-stage energy
  • Strong conceptual and strategic skills—you lead with insight, not aesthetics
  • Excellent copywriting with a founder-tuned voice—sharp, clear, never corporate
  • Proven ability to translate business goals into brand work that drives results
  • Experience creating standout campaigns across digital, social, OOH, and IRL
  • Comfortable making complex financial topics feel simple, relevant, and even cool
  • A bias toward action—able to move fast and execute cleanly even without a big team
  • High creative judgment, collaborative energy, and a real drive to raise the bar