Head of CRM
Rhino Entertainment
full-time
Posted on:
Location Type: Hybrid
Location: Marbella • 🇪🇸 Spain
Visit company websiteJob Level
Lead
About the role
- Plan, execute, and optimize automated CRM campaigns across all channels
- Develop communication strategies tailored to sweepstake regulations and player segments
- Lead and grow a high-performing CRM team
- Monitor KPIs and player behavior to improve campaign performance and retention
- Ensure all campaigns comply with sweepstake laws and brand guidelines
- Collaborate with BI and Legal teams to align data use and compliance
- Drive loyalty, gamification, and player lifecycle initiatives
- Track competitor activity and continuously improve CRM strategy
Requirements
- 5+ years CRM experience in iGaming, social, or sweepstake casinos
- Proven success in campaign automation, segmentation, and ROI improvement
- Skilled in CRM platforms such as Optimove and other analytics tools
- Strong leadership, communication, and project management abilities
- Data-driven mindset with a focus on measurable results
Benefits
- Competitive package with performance-based incentives.
- Strategic role with direct impact on growth and brand trajectory.
- Backed by a successful parent company with deep expertise in online gaming and marketing.
- Opportunity to shape acquisition strategy for a new US - focused venture.
- Collaborative, international environment with autonomy and real ownership.
- Marbella-based role offering flexible working options.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM campaign automationcampaign segmentationROI improvementdata analysisKPI monitoring
Soft skills
leadershipcommunicationproject managementdata-driven mindset