RHF Talentos

Director of Marketing

RHF Talentos

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Lead

About the role

  • Develop and execute the startup's marketing strategy, covering branding, performance, and content
  • Manage agencies and vendors to ensure efficiency in campaigns and activations
  • Create and optimize user acquisition campaigns (paid media, organic, and partnerships)
  • Plan and execute initiatives for app user retention and engagement
  • Build and test launch and growth strategies for the app
  • Monitor marketing metrics and KPIs to enable data-driven decision making
  • Create and coordinate influencer, PR, and growth-hacking activities
  • Develop communication materials and strategies for email marketing, social media, and content
  • Collaborate with product and technology teams to optimize the user journey and maximize conversions

Requirements

  • Experience in startups and/or fintechs
  • Experience launching brands or products from scratch
  • Go-to-market strategy
  • Brand positioning
  • Building a community or an initial customer/user base
  • Previous experience in strategic marketing
  • Experience with acquisition and retention metrics
  • Postgraduate degree — Specialization/MBA valued
  • 5 to 10 years of professional experience
Benefits
  • Remote work
  • Opportunities for professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyuser acquisition campaignsdata-driven decision makingemail marketingsocial media marketingcontent marketinggrowth strategiesKPI monitoringinfluencer marketinggrowth hacking
Soft Skills
collaborationcommunicationstrategic thinkingcommunity buildingvendor managementcampaign managementcreativityanalytical skillsleadershipproblem-solving
Certifications
Postgraduate degreeMBA