Marketing Director
RHF Talentos
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
About the role
- Develop and execute the startup's marketing strategy, covering branding, performance, and content
- Manage agencies and vendors to ensure efficiency in campaigns and activations
- Create and optimize user acquisition campaigns (paid media, organic, and partnerships)
- Plan and execute initiatives to retain and engage app users
- Build and test app launch and growth strategies
- Monitor marketing metrics and KPIs to enable data-driven decision making
- Create and coordinate influencer campaigns, PR, and growth hacking initiatives
- Develop communication materials and strategies for email marketing, social media, and content
- Collaborate with product and engineering teams to optimize the user journey and maximize conversions
Requirements
- Experience in startups and/or fintechs
- Experience launching brands or products from scratch
- Experience with go-to-market strategy
- Experience in brand positioning
- Experience building a community or an initial customer/user base
- Proven experience in strategic marketing
- Experience with acquisition and retention metrics
- Postgraduate studies preferred – specialization or MBA valued
- 5–10 years of professional experience
Benefits
- Extensive presence across Brazil, providing access to a wide range of employment opportunities
- Transparent recruitment processes
- Social responsibility commitment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
user acquisition campaignsdata-driven decision makingemail marketingsocial media marketingcontent marketinginfluencer campaignsgrowth hackingbrandingperformance marketinggo-to-market strategy
Soft Skills
strategic marketingcollaborationcommunity buildingcommunicationcampaign managementvendor managementuser engagementdata analysisproblem-solvingleadership
Certifications
MBA