Director, Product Marketing

Rhapsody

Strategic Product Marketing leader driving growth and differentiation in Rhapsody’s healthcare data solutions. Collaborate across teams to create customer-centric narratives and optimize product adoption.

Posted 4/14/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLead💰 $180,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Lead segment-specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
Build compelling, value-based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI-enabled workflows.
Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third-party validation.
Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use-case proof) that improves win rates and accelerates deal cycles.
Own product launches end-to-end, from narrative to commercialization checklist to field readiness and drive adoption post-launch.
Run customer/market programs (win-loss, competitive intel) with a focus on how AI is changing decision criteria, data expectations, and risk tolerance.
Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
Own pricing/packaging strategy for target segments; adapt to new AI-era value drivers (speed-to-value, automation, reduced rework, risk reduction).
Partner with Growth/Content to build full-funnel campaigns tied to measurable pipeline and conversion outcomes.
Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.

Requirements

What you’ll need

Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred)
Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot-to-production journeys)
Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy)
Ability to translate technical capabilities into clear business outcomes (risk reduction, speed-to-value, operational efficiency, revenue protection/growth)

Benefits

Comp & perks

Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
401k with a generous company match
Unlimited PTO, sick time & volunteer days
An innovative, inclusive, and fun work environment
Continuous learning and development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategydata governanceAI-enabled workflowscompetitive analysismarket researchmessaging iterationpricing strategypackaging strategyKPI definitiondashboard creation

Soft Skills

leadershipcommunicationanalytical thinkingcollaborationadaptabilityproblem-solvingstrategic thinkingcustomer focuscreativitynegotiation