Rewind

Principal Partner Marketing Manager

Rewind

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$100,000 - CA$130,000 per year

Job Level

Lead

About the role

  • Own the end-to-end partner marketing strategy, aligning partner programs with company-level growth goals, revenue targets, and ecosystem priorities.
  • Define the partner marketing roadmap, including acquisition, activation, enablement, co-marketing, and lifecycle programs, with clear prioritization and ROI accountability.
  • Act as a strategic thought partner to the Director of Partnerships and senior marketing leadership on ecosystem growth, partner monetization, and program investments.
  • Create scalable processes and documentation that allow the partner marketing function to grow effectively.
  • Establish and evolve partner marketing KPIs and success frameworks, including partner-sourced and partner-influenced pipeline, activation rates, engagement, and retention.
  • Develop and own dashboards, and translate data into clear insights and recommendations.
  • Use quantitative and qualitative data to identify trends, risks, and opportunities across partner segments and lifecycle stages.
  • Lead the design and execution of scalable, insight-driven partner GTM initiatives, optimizing for partner experience, revenue impact, and operational efficiency.
  • Drive strong cross-functional alignment with Marketing, Partnerships, Sales, Product, and RevOps, serving as the central leader for partner GTM execution.
  • Establish clear operating rhythms, project management standards, and accountability for partner launches and campaigns.
  • Partner closely with Partner Account Managers (PAMs) to analyze partner lifecycle performance and design programs that increase activation, engagement, retention, and pipeline contribution.
  • Identify, size, prioritize, and execute new co-marketing, sponsorship, and ecosystem opportunities with a strong bias for ROI.
  • Own partner communications strategy and measure impact on engagement, feature adoption, and partner sentiment.
  • Own and optimize the Partner Relationship Management (PRM) and Learning Management Systems (LMS), including segmentation strategy, reporting automation, and usage analytics.
  • Develop and continuously improve partner enablement content, using performance data, feedback loops, and experimentation to improve partner outcomes.
  • Refine partner program messaging and positioning through market research, competitive analysis, and partner insights.

Requirements

  • 7–10+ years of marketing experience, with significant experience in SaaS, platforms, or partner-led growth environments.
  • Proven track record of owning and scaling partner marketing programs that drive measurable revenue impact.
  • Strong analytical and strategic mindset with the ability to turn data into executive-level insights and decisions.
  • Deep familiarity with SaaS tools, integrations, PRMs, LMS platforms, and sales operations.
  • Experience leading or mentoring others, with comfort balancing people leadership and hands-on execution.
  • Exceptional communication and presentation skills; confident influencing senior stakeholders and external partners.
  • Human-centric, collaborative approach to working with partners and cross-functional teams.
  • Comfortable operating in a fast-paced, high-growth startup environment with evolving priorities.
  • Passion for growth, innovation, and building category-defining partner ecosystems.
Benefits
  • Flexible work hours
  • Employee stock options
  • Health benefits
  • 3 weeks vacation
  • 7 life leave days
  • 2 Level Up days for professional development
  • 1 volunteer day
  • Summer Fridays and office closed during the holiday break in December
  • Paid parental leave
  • Professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
  • $1000/year wellness/home office allowance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
partner marketing strategypartner marketing roadmapKPI establishmentdata analysisGTM initiativesproject managementpartner lifecycle performanceco-marketingsponsorshipmarket research
Soft skills
analytical mindsetstrategic thinkingcommunication skillspresentation skillspeople leadershipcollaborationinfluencing skillsadaptabilityinnovationgrowth mindset