Brand and Community Lead
Rewind
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$95,000 - CA$125,000 per year
Job Level
Senior
Tech Stack
Cyber Security
About the role
- Ownership of Rewind’s brand narrative, tone of voice, and identity.
- Creation of storytelling frameworks that shape launches, announcements, campaigns, and brand-level communication.
- Hands-on writing and editing for high-impact brand assets, executive narratives, vision documents, keynote scripts, and core web content.
- Full responsibility for website clarity, storytelling, and narrative structure.
- Build and run Rewind’s internal influencer program, turning execs, engineers, PMs, and data experts into trusted public voices.
- Ghostwrite for SMEs across LinkedIn, articles, blogs, internal notes, speaker pitches, community posts, and external communications.
- Create tailored voice guides for internal experts while maintaining brand alignment.
- Extract insights from technical and product teams and transform them into simple, credible stories.
- Coach internal contributors on communication, presence, clarity, and message discipline.
- Support speaking submissions, conference materials, and recorded or live presentations.
- Lead, mentor, and coach Rewind’s creative team, which currently includes one writer and one designer, along with freelancers and agency partners.
- Develop the team’s strategic thinking so they understand how creative work influences funnel movement, pipeline creation, and revenue outcomes.
- Establish expectations for proactive idea generation, not just task execution.
- Train creative team members to build assets and stories that support specific pipeline goals and audience journeys.
- Introduce review processes that elevate quality while improving speed and clarity.
- Create a culture where creativity serves narrative, clarity, and measurable GTM impact.
- Lead Rewind’s presence across community channels and technical ecosystems.
- Design programs that encourage conversation, contribution, and recognition for internal experts.
- Amplify expert voices across community platforms to strengthen brand trust and visibility.
- Operate community content as a narrative engine, not as volume production.
- Partner with Product Marketing on messaging frameworks and positioning.
- Coach GTM teams on tone, clarity, and story-driven communication.
Requirements
- 5+ years of experience in brand, storytelling, communications, or thought leadership roles.
- B2B SaaS and cybersecurity or DevOps experience
- Experience writing and ghostwriting for executives or SMEs.
- Experience managing creative teams or external creative partners.
- Strong portfolio that demonstrates clarity, storytelling, and voice control.
- Experience shaping brand systems, voice, narrative, and identity.
- Experience owning or managing website content and narrative.
- Comfort working with product marketing, sales, and leadership.
Benefits
- Flexible work hours
- Employee stock options
- Health benefits
- 3 weeks vacation
- 7 life leave days
- 2 Level Up days for professional development
- 1 volunteer day
- Summer Fridays and office closed during the holiday break in December
- Paid parental leave
- Professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
- $1000/year wellness/home office allowance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
writingeditingstorytellingghostwritingnarrative structurecontent managementcreative team managementbrand identity developmentcommunication strategyportfolio development
Soft skills
leadershipmentoringcoachingstrategic thinkingclaritypresencemessage disciplineidea generationcollaborationcommunity engagement