B2C Product Manager

Rewards Network

B2C Product Manager shaping consumer loyalty products for Rewards Network, which connects diners with restaurants and partner loyalty programs. Driving engagement, retention, dining frequency, and lifetime value across web, mobile, and lifecycle channels.

Posted 8/17/2026full-timeChicago • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for consumer-facing digital products, with a strong focus on engagement strategies, data analysis, and cross-functional collaboration. Proficient in utilizing consumer insights and metrics to drive product decisions and enhance user experiences.

Highest-signal resume keywords

Product ManagementConsumer Engagement StrategyA/B TestingAgile MethodologiesCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap DefinitionUser Story CreationBehavioral Data AnalysisCohort AnalysisSQLBI ToolsConsumer Funnel AnalysisLTV MetricsRetention MetricsGamification

Soft Skills

Consumer EmpathyAnalytical SkillsCommunication SkillsFeedback SynthesisPrioritization

Tools & Technologies

JIRAConfluenceMiro

Industry Keywords

B2C Digital ProductsLoyalty ProgramsConsumer InsightsMobile AppsEmail/SMS/Push Channels

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Define and manage the product roadmap for consumer-facing experiences across web, mobile web, native apps, and email/SMS/push channels, including loyalty mechanics, onboarding, search and discovery, and post-dining engagement
Define and evolve engagement strategy for earning, tracking, and redeeming rewards across 30+ partner programs
Translate consumer insights, behavioral data, and qualitative research into prioritized backlogs, user stories, and acceptance criteria
Partner with engineering and design to ship features iteratively
Define and instrument activation, retention, dining frequency, member LTV, and NPS metrics
Use A/B testing and holdout cohorts to validate hypotheses and inform roadmap decisions
Collaborate with Marketing, Lifecycle, and CRM teams on go-to-market and lifecycle communication strategies
Align consumer experiences with airline, hotel, and retail loyalty partners’ brand standards and member expectations
Champion the consumer voice through user research, feedback synthesis, and competitive analysis
Monitor trends in consumer loyalty, engagement mechanics, gamification, and dining technology
Manage cross-functional alignment across product, engineering, marketing, partner management, and business stakeholders

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Computer Science, or a related field
5+ years of Product Management experience, including at least 5 years on consumer-facing (B2C) digital products
Experience shipping features in mobile apps, mobile web, or web platforms
Strong consumer empathy and ability to translate behavioral and qualitative insights into product decisions
Track record of driving consumer engagement, retention, or LTV through product changes
Strong analytical skills and comfort with consumer funnels, cohort analysis, and A/B testing
Familiarity with SQL or BI tools and ability to self-serve common data questions
Experience leading cross-functional teams across engineering, design, marketing, lifecycle, and partner management
Proficiency with Agile methodologies, including Scrum/Kanban
Proficiency with JIRA, Confluence, and Miro
Excellent written and verbal communication and comfort presenting to leadership and partners
Ability to manage multiple competing priorities in a fast-paced, results-oriented environment

Benefits

Comp & perks

Competitive Paid Time Off and company holidays
Generous dining reimbursement when you dine with our restaurant clients
401(k) plan with a company match
Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
Certain prescriptions for free through Rx n Go
Two dental plan options and a vision plan
Flexible Spending Accounts
Pre-tax commuter benefit program
Accident, Critical Illness, and Hospital Indemnity Insurance Plans
Short Term and Long Term disability
Company-paid life insurance and AD&D insurance
Supplemental employee, spouse, and child life insurance
Employee Life Assistance Program
Hybrid working space in a state-of-the-art downtown office
Catered lunches on Tuesdays in the Chicago office
Annual bonus program with a 10% bonus target