Lifecycle Marketing Manager
Reward Gateway
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • United States
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Salary
💰 $110,000 - $115,000 per year
About the role
- Build, test, deploy, and optimize multi-channel campaigns using Braze.
- Manage all campaign operations, including audience segmentation, workflow setup, QA, and scheduling.
- Execute and optimize B2C lifecycle marketing campaigns that drive user engagement, retention, and revenue growth.
- Analyze and understand customer journey and touchpoints to optimize experience and upsell experience.
- Collaborate with cross-functional teams to align programs with broader business objectives.
- Support the development of automated user journeys that enhance personalization and customer lifetime value.
- Develop engagement strategies to improve customer satisfaction and increase retention rates.
Requirements
- Strong verbal and written communication.
- Strong organizational and multitasking skills.
- Strong analytical skills and proficiency with marketing analytics tools.
- Familiarity with digital marketing channels and marketing automation tools.
- Comfortable working with data to identify trends, measure results, and optimize future campaigns.
- Experience working with cross-functional teams to deliver coordinated customer engagement initiatives.
- **Education and Experience:**
- Bachelor’s degree preferred. Equivalent combination of education and experience will be considered.
- 8+ years of experience in lifecycle marketing, or marketing automation within B2C or SaaS environment.
- Hands-on experience with Braze or other centralized communication platforms.
Benefits
- Phone screen with a member of the Talent Acquisition Team
- First stage interview with Director of Growth Marketing
- Second round with Senior Director, Strategic Partnerships and Senior Director, Account Manager
- Third round with VP of Marketing
- **At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.**********
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingmarketing automationaudience segmentationworkflow setupcampaign optimizationdata analysiscustomer journey analysisengagement strategiescustomer lifetime valueB2C marketing
Soft Skills
verbal communicationwritten communicationorganizational skillsmultitasking skillsanalytical skillscollaborationcustomer satisfaction focus