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Brand Experience Executive – Account Executive
RevlonField-based sales role driving brand visibility and consumer engagement for Revlon in Calgary market. Managing sales targets and leading consumer activations in designated retail locations.
About the role
Key responsibilities & impact- Drive sales through direct-to-consumer selling during in-store events, animations, and masterclasses.
- Plan, execute, and lead high-impact consumer activations that generate traffic, conversion, and incremental sales.
- Deliver strong selling performance against daily sales targets and overall territory objectives.
- Actively engage consumers through product demonstrations, storytelling, sampling, and personalized recommendations.
- Identify selling opportunities in-store and adapt approach to maximize results during peak traffic periods.
- Own end-to-end execution of in-store events, including planning, scheduling, staffing, and on-site leadership.
- Recruit, train, and manage a demonstrator team to ensure consistent execution and selling standards.
- Ensure all events are executed in alignment with brand guidelines and commercial priorities.
- Partner with store teams to secure optimal event placement, timing, and visibility.
- Deliver engaging product knowledge and selling skills training to Beauty Advisors and store staff.
- Educate teams on brand positioning, key product benefits, and competitive differentiators to ensure front-line associates can confidently articulate brand messaging and key selling points.
- Coach store teams on storytelling, sampling techniques, upselling, and cross-selling.
- Audit planogram compliance, tester availability, shelf health, and visual standards.
- Partner with store teams to maximize brand visibility during launches, inserts, gift-with-purchase events, and other high-impact periods.
- Maintain strong execution standards to support sell-through and brand presence.
- Manage an assigned territory with a structured and efficient store routing plan.
- Plan daily schedules to maximize productivity, coverage, and selling time.
- Travel regularly between stores and regions, requiring comfort with driving and time management.
- Prioritize stores and activities based on sales performance, opportunity, and business needs.
- Build strong, trusted relationships with Store Managers and Beauty Advisors.
- Influence in-store priorities by keeping the brand top of mind and demonstrating value.
- Secure incremental opportunities such as additional space, table placement, or added event support.
- Translate head office strategies into clear, motivating actions for store teams.
- Monitor weekly POS performance to identify gaps, risks, and upside opportunities.
- Use sales insights to inform event planning, training focus, and territory prioritization.
- Provide timely feedback to head office on consumer reactions, competitive activity, and executional insights.
- Track event performance and selling results to support continuous improvement.
Requirements
What you’ll need- 2-3 years experience in field sales, in-store selling, or brand activation within the beauty industry.
- Strong sales orientation with demonstrated ability to drive results against targets.
- Excellent product knowledge in skincare; fragrance experience is a strong asset.
- Confident, engaging communicator with strong storytelling and presentation skills.
- Experience training, coaching, or leading demonstrator or retail teams.
- Highly organized with strong territory planning and time management capabilities.
- Comfortable working independently in a field-based role with frequent travel and driving.
- High energy, proactive, and passionate about selling, education, and brand experience.
- Ability to build strong relationships and influence outcomes in a retail environment.
- Working knowledge of Microsoft office tools (outlook, excel and word) for scheduling, reporting and communication.
Benefits
Comp & perks- Employees (and their families) are eligible for medical, dental, and vision benefits.
- Employees are covered by the co-paid basic life insurance policy and short-term disability insurance.
- Other benefits offered to employees include but are not limited to the following: long-term disability, healthcare spending accounts, Employee and Family Assistance Program, Health & Fitness Reimbursement etc.
- Employees are also able to enroll in our Registered Retirement Savings Plan (RRSP) and Registered Pension Plan (RPP).
- Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field salesin-store sellingbrand activationproduct knowledgeterritory planningtime managementsales insightsevent performance trackingupsellingcross-selling
Soft Skills
strong sales orientationengaging communicatorstorytellingpresentation skillstrainingcoachinghighly organizedindependent workrelationship buildinginfluencing outcomes