RevGenius

Content Strategist, Brand Marketing

RevGenius

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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About the role

  • Own and evolve Rev’s brand voice and messaging
  • Build messaging frameworks that scale across products, audiences, and channels
  • Conduct thorough research on Rev’s target audiences, market trends, and competitors
  • Develop and manage a master editorial content calendar to ensure a consistent and strategic flow of content across various digital channels
  • Write and iterate on creative test campaigns across paid search, social, video, and remarketing
  • Develop ad headlines, descriptions, and short-form video scripts
  • Use performance insights to refine and improve messaging
  • Support webinars, virtual events, and in-person conferences with compelling messaging
  • Create content for landing pages, email promotion, scripts, booth copy, and follow-up assets
  • Partner with Sales and B2B Marketing on enablement materials and case studies
  • Support product newsletters, nurture and win-back campaigns, feature launches, and promotions
  • Ensure consistent messaging from first touch through long-term customer engagement
  • Work hand-in-hand with Rev’s in-house design and production team to develop integrated campaigns where copy and visuals are tightly aligned
  • Contribute to creative concepting, campaign themes, and storytelling approaches
  • Ensure content enhances UX and aligns with product and platform experiences
  • Help define and maintain messaging guidelines and content standards across channels
  • Use qualitative and quantitative insights to improve performance, clarity, and credibility
  • Balance long-term brand building with measurable business impact

Requirements

  • 5-7 years of experience in content strategy, brand marketing, or copywriting—ideally within B2B, SaaS, legal, or technology-driven companies
  • Exceptional writing and editing skills, with a portfolio that demonstrates versatility across digital platforms
  • Comfort operating across B2B and B2C audiences, adapting tone and structure as needed
  • Strong strategic instincts—you understand not just *how* to write, but *why* content performs
  • Experience collaborating closely with design, marketing, sales, product, and cross-functional partners
  • Analytical mindset with the ability to learn from performance data and iterate quickly
  • Highly organized, adaptable, and comfortable juggling multiple priorities in a fast-moving environment
  • A collaborative, proactive, “get-it-done” attitude with high standards for craft and clarity.
Benefits

    Applicant Tracking System Keywords

    Tip: use these terms in your resume and cover letter to boost ATS matches.

    Hard skills
    content strategybrand marketingcopywritingdigital content creationcampaign developmenteditorial content calendar managementperformance analysiscreative writingUX content enhancementmessaging framework development
    Soft skills
    exceptional writingediting skillsstrategic thinkingcollaborationanalytical mindsetorganizational skillsadaptabilityproactive attitudehigh standards for craftability to manage multiple priorities