Web Marketing Manager

Revance

Web Marketing Manager optimizing 10+ digital properties for Revance, a global aesthetics and skincare company. Leading CMS governance, UX/CRO, SEO/AEO/GEO, analytics, and web delivery initiatives.

Posted 8/7/2026full-timeNashville • Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing enterprise websites and digital marketing programs, with a strong focus on CMS platforms, web analytics, and SEO strategies. Proven ability to lead cross-functional teams and drive continuous improvements in website performance and user experience.

Highest-signal resume keywords

CMS ManagementWeb AnalyticsSEO Strategy DevelopmentProject ManagementUser Experience Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSJavaScriptSEO Best PracticesWeb Accessibility StandardsAdobe Experience Manager (AEM)SitecoreWordPressGoogle Analytics 4 (GA4)Content Lifecycle Management

Soft Skills

Strong Organizational SkillsExcellent CommunicationStakeholder ManagementProactive Problem-SolvingResourcefulness

Tools & Technologies

JiraMonday.comAsanaAdobe AnalyticsMarketing Automation Tools

Industry Keywords

Digital MarketingWebsite PerformanceContent StrategyGovernance ProcessesCross-Functional Collaboration

Tech Stack

Tools & technologies

AEMJavaScriptSitecoreWordPress

About the role

Key responsibilities & impact

Drive continuous improvements to CMS architecture, website performance, accessibility, mobile responsiveness, and overall digital experience.
Partner with business stakeholders and technical teams to define and prioritize website enhancements and new functionality.
Collaborate with Digital SMEs to ensure integrations with CRM, marketing automation, analytics, and other enterprise marketing technologies.
Evaluate emerging web technologies and recommend solutions that improve scalability, security, performance, and customer experience.
Lead website information architecture and content strategy with Marketing stakeholders.
Establish governance processes for consistent navigation, messaging, visual identity, and content quality across web properties.
Develop and maintain web publishing standards, CMS workflows, content lifecycle management, and editorial governance.
Ensure website content is accurate, compliant, aligned with brand guidelines, and meets regulatory requirements.
Monitor website performance and user behavior using analytics platforms to identify optimization opportunities.
Lead UX research, usability testing, A/B testing, and conversion rate optimization initiatives.
Develop and execute SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies.
Partner with Analytics and Paid Media teams to measure performance, identify growth opportunities, and optimize user journeys.
Establish KPIs and report website health, traffic, engagement, conversion performance, and optimization results.
Manage day-to-day website operations, including content publishing, landing page development, functionality enhancements, bug resolution, compliance updates, CMS administration, and release planning.
Coordinate end-to-end web initiatives from intake through launch with cross-functional teams.
Define project scope, timelines, priorities, milestones, resource plans, and risk mitigation strategies with the Digital Delivery leader.
Partner with web development resources to deliver projects on time, within budget, and to quality standards.
Maintain website documentation, governance processes, release notes, and best practices.

Requirements

What you’ll need

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or a related field.
5+ years of experience managing enterprise websites, digital marketing programs, or web product initiatives.
3+ years of experience leading web development and web design teams or an external agency to execute web products.
Experience managing CMS platforms such as Adobe Experience Manager (AEM), Sitecore, WordPress, or similar enterprise CMS platforms.
Working knowledge of HTML, CSS, JavaScript, SEO best practices, and web accessibility standards.
Experience using web analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, or similar.
Experience managing cross-functional digital projects involving marketing, IT, creative, and customer service teams.
Fluency with project management systems such as Jira, Monday.com, or Asana.
Strong organizational and project management skills with ability to manage multiple priorities simultaneously.
Excellent communication and stakeholder management skills.
Preferred: understanding of lead routing from a multi-channel marketing approach.
Preferred: ability to manage time effectively and balance multiple projects while navigating changing priorities.
Preferred: resourcefulness in solving problems with limited resources.
Preferred: proactive problem-solving with a positive attitude under pressure and conflicting priorities.

Benefits

Comp & perks

Competitive Compensation including base salary and annual performance bonus.
Flexible PTO, holidays, and parental leave.
Generous healthcare benefits
HSA match
401k match
Employer paid life and disability insurance
Pet insurance
Wellness discounts