Marketing Automation Manager

Revance

Marketing Automation Manager responsible for engaging B2B and B2C audiences through email and SMS programs at Revance. Collaborating with teams to deliver successful digital marketing initiatives.

Posted 7/27/2026full-timeNashville • Tennessee • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Salesforce Marketing Cloud, including Journey Builder and Email Studio, with strong capabilities in HTML/CSS for email template development and SQL for data management. Proven ability to implement personalized marketing strategies, optimize performance tracking, and ensure compliance with industry regulations.

Highest-signal resume keywords

Salesforce Marketing Cloud ExpertiseHTML/CSS Email CodingSQL Query DevelopmentEmail Marketing AutomationManagerial Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSSQLAMP ScriptEmail MarketingDynamic Content ImplementationSegmentationPerformance TrackingTesting Strategy DevelopmentAutomation Rules Definition

Soft Skills

ProfessionalismAccountabilityDecision-MakingCollaborationProblem-Solving

Tools & Technologies

Salesforce Marketing CloudJourney BuilderEmail StudioAudience BuilderContent BuilderMobile StudioWeb Studio

Certifications & Qualifications

SFMC Certification

Industry Keywords

Email Best PracticesSMS ProcessesCAN-SPAM ActCompliance RegulationsMarketing Performance Tracking

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirements.
Implement dynamic, personalized content and audience-based variations across Salesforce Marketing Cloud, including but not limited to Email Studio, Journey Builder, Audience Builder, Content Builder, Mobile Studio, and Web Studio.
Maintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance tracking.
Possess HTML/CSS skills and can autonomously define and develop email templates and automations that are customizable and scalable.
Write SQL queries to build data extensions in SFMC and AMP Script logic to implement business requirements.
Develop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targeting.
Possess the ability to create complex segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, and suggest operational efficiencies.
Act as the subject matter expert on email and marketing automation, and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutions.
Anticipate and trouble-shoot issues in relation to the systems you own, work collaboratively to implement, and document solutions.
Thorough understanding of how to use UTMs for tracking marketing performance.
Ability to assist our Marketing Analyst to report on the effectiveness of lead scoring, engagement studios, email testing and performance.
Exhibit professionalism and accountability in all aspects of the role.
Make good decisions based on available data and situational awareness.

Requirements

What you’ll need

Bachelor’s degree & 8 years’ directly related experience; OR
Associate’s degree & 10 years’ directly related experience; AND
4 years’ managerial experience, directly related to managing people, projects, programs or resources.
SFMC-certified; 4+ years’ hands-on experience with Salesforce Marketing Cloud.
Expert knowledge in HTML/CSS email coding and design of responsive emails.
Experience with SMS processes.
Knowledgeable with email and SMS best practices, including but not limited to accessibility, CAN-SPAM Act, and other compliance regulations.

Benefits

Comp & perks

Competitive Compensation including base salary and annual performance bonus.
Flexible PTO, holidays, and parental leave.
Generous healthcare benefits, HSA match, 401k match, employer paid life and disability insurance, pet insurance, wellness discounts and much more!