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About the role
Key responsibilities & impact- Develop and own a comprehensive content marketing strategy and editorial calendar aligned with company goals, buyer personas, and key channels.
- Own hands-on development of high-quality content across formats and channels, leveraging AI tools to improve efficiency, optimize SEO/GEO/AEO, and maximize discoverability.
- Collaborate with cross-functional marketing teams, including demand generation, events, and product marketing, to ensure cohesive brand messaging.
- Monitor content performance using KPIs and analytics, delivering actionable insights for continuous improvement.
- Lead and mentor a team of copywriters and agency partners, while overseeing content governance, workflows, and operations for consistency and scalability.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, or a related field.
- 7+ years of experience in content strategy, content marketing, or a similar role, ideally within SaaS or the manufacturing technology space.
- 3-5 years of experience managing people, including leading team members and managing contractors and agency partners.
- Deep understanding of SEO best practices, emerging GEO/AEO strategies, and content optimization techniques for better search engine and LLM visibility.
- Advanced writing and editing capabilities with an adaptable, brand-consistent tone, supported by a strong portfolio of B2B content and campaigns.
- Data-driven mindset with the ability to analyze KPIs and adjust strategies accordingly.
Benefits
Comp & perks- PTO
- Sick and Parental Leave
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Health Savings Account
- Life Insurance
- Employee Assistance Program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketing strategySEOGEOAEOcontent optimizationanalyticsKPI analysiswritingeditingB2B content
Soft Skills
leadershipmentoringcollaborationcommunicationdata-driven mindsetadaptabilityteam managementstrategic thinkingproblem-solvingcreativity
