Paid Search Analyst II

Reunion Marketing

Paid Search Analyst II optimizing paid media campaigns in digital marketing for home services. Leading strategy and execution of campaigns across various client accounts.

Posted 5/4/2026full-timeRemote • 🇺🇸 United StatesJuniorWebsite

About the role

Key responsibilities & impact

Run your own book of business
Manage and optimize paid search and paid social campaigns across industries like HVAC, plumbing, roofing, and more.
Lead performance calls, translate data into insights, and confidently recommend next steps that drive real business impact.
Align campaigns with each client’s operational reality—capacity, geography, and seasonality—so marketing performance matches business needs.
Launch A/B tests across ads, landing pages, and targeting strategies—and actually use the results to make smarter decisions.
Ensure conversion tracking works flawlessly across GA4, GTM, ad platforms, and call tracking tools.
Audit accounts, build new campaign structures, and play a key role in onboarding.
Work alongside SEO, content, and CRO teams to create cohesive, performance-driven strategies.

Requirements

What you’ll need

1–3 years of hands-on paid media experience, ideally with local or service-based businesses
Strong command of Google Ads, Microsoft Ads, and Meta Ads Manager
Deep understanding of conversion tracking (GA4, GTM, call tracking)
Confidence working directly with clients and presenting performance insights
Solid analytical skills—you test ideas, validate with data, and iterate
Advanced spreadsheet skills (you’re comfortable with pivots, lookups, and reporting)

Benefits

Comp & perks

Fully remote, home office setup
Independent work with regular client interaction
Fast-moving, performance-focused team

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media experienceGoogle AdsMicrosoft AdsMeta Ads Managerconversion trackingGA4GTMA/B testinganalytical skillsadvanced spreadsheet skills

Soft Skills

client communicationpresentation skillsdata-driven decision makingproblem solvingcollaboration