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B2B Campaign Manager
Return on Investment LtdB2B Campaign Manager at ROI managing integrated marketing campaigns for automotive brands. Collaborating across teams to deliver impactful, data-driven campaigns in a fast-paced environment.
About the role
Key responsibilities & impact- Plan and manage the end to end delivery of integrated B2B marketing campaigns across assigned accounts
- Work closely with the Account Manager to recommend the most effective channels and communications approach to meet client objectives
- Execute campaigns across multiple channels including email marketing, paid media, content marketing, marketing automation, websites and landing pages
- Create campaign delivery plans, timelines and channel activity schedules from client briefs
- Develop, review and refine campaign copy, messaging and content to ensure alignment with objectives and audience needs
- Coordinate internal teams and external partners to deliver campaign assets on time and within budget
- Monitor campaign performance against agreed KPIs and identify opportunities to optimise creative, targeting, channel mix and budget allocation
- Collaborate with Data & Insight specialists to ensure accurate tracking, reporting and actionable insights
- Support the delivery of nurture journeys, workflows and audience segmentation in partnership with automation specialists
- Identify opportunities to improve website user experience, landing page performance and content effectiveness through campaign insight and user behaviour analysis
- Work closely with Account Managers to provide updates on campaign performance, delivery progress and potential risk
- Contribute to continuous improvement of processes, operational efficiency and campaign effectiveness
Requirements
What you’ll need- Demonstrable experience delivering B2B marketing campaigns, ideally within an agency environment.
- Experience delivering integrated B2B demand generation and demand capture campaigns.
- Strong understanding of how marketing channels perform across the B2B buyer journey.
- Experience managing campaigns across email marketing, paid social, content marketing and marketing automation platforms.
- Strong copywriting skills with the ability to create compelling campaign messaging and content.
- Confidence analysing campaign performance data and using insights to drive optimisation.
- Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously.
- A proactive, collaborative approach with a strong sense of ownership and accountability.
- A collaborative mindset and commitment to delivering the best outcomes for clients.
- Experience within automotive B2B marketing is desirable but not essential.
Benefits
Comp & perks- A £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents.
- Access to education bursaries to learn new skills.
- A day off and a voucher to get yourself something nice on your birthday.
- Company pension.
- Healthcare plans including private medical insurance and dental cover.
- 25 days annual leave rising with length of service.
- Subsidised car purchase schemes available.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketing campaignsemail marketingpaid mediacontent marketingmarketing automationcampaign performance analysiscopywritingaudience segmentationuser experience improvementKPI monitoring
Soft Skills
project managementorganisationcollaborationownershipaccountabilitycommunicationproactivitycreativityanalytical thinkingadaptability