Email Marketing, Customer Retention Manager

RETITO GmbH

Customer Retention Manager für E-Commerce-Start-ups bei RETITO, einer hybriden Unternehmensberatung und Marketingagentur. Betreuung von CRM- und E-Mail-Marketing-Systemen sowie datenbasierte Optimierung von Kundenbindung und Reaktivierung.

Posted 8/17/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing, CRM management, and data analysis to drive customer retention and growth. Proficient in developing strategies and KPIs while continuously exploring new tools and approaches to enhance marketing performance.

Highest-signal resume keywords

Email MarketingCRM ManagementData AnalysisKlaviyoGA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingData AnalysisCustomer SegmentationHTMLCSS

Soft Skills

CommunicationStrategic Thinking

Tools & Technologies

KlaviyoBrevoHubSpotGA4Looker Studio

Industry Keywords

Customer RetentionKPIROASCACCTRCPC

About the role

Key responsibilities & impact

Responsible for managing clients' CRM and email marketing systems and serving as the primary point of contact for customer retention matters
Contribute to the development of results-driven strategies and define suitable KPIs such as ROAS, CAC, CTR and CPC
Identify untapped growth opportunities through data analysis and communicate findings to internal teams or client teams
Develop workflows for communication and reactivation measures together with client contacts
Continuously upskill and research/test new tools, formats and approaches to improve marketing performance
Medium-term progression into a team lead role in Customer Retention

Requirements

What you’ll need

Several years of experience in email marketing and with tools such as Klaviyo, Brevo or HubSpot
Holistic understanding of online marketing and entrepreneurship
Experience working with customer segmentation
Experience with tracking, statistics and data analysis
Knowledge of GA4 or Looker Studio
Knowledge of HTML and CSS
Excellent command of English

Benefits

Comp & perks

Above-average, performance-based compensation
Maximum flexibility and location-independent work thanks to a fully remote philosophy
Numerous development opportunities such as events, trade shows and online courses
Regular team activities including workations