Email Marketing, Customer Retention Manager
RETITO GmbH
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- You manage clients' CRM and email marketing systems and serve as the main point of contact for all customer retention matters.
- You contribute to the development of results-oriented strategies to achieve target objectives and define appropriate KPIs for monitoring, including ROAS, CAC, CTR and CPC.
- Through data analysis, you identify untapped growth opportunities aligned with clients' strategic goals and communicate these to other departments or client teams.
- Together with client stakeholders, you design workflows for the continuous development of communication and reactivation measures.
- You regularly pursue professional development and explore and test new tools, formats and approaches to improve marketing performance.
- In the medium term, you will develop into a team lead within the Customer Retention area.
Requirements
- Several years of experience in email marketing and with relevant tools such as Klaviyo, Brevo, HubSpot or similar.
- A holistic understanding of online marketing and entrepreneurial thinking.
- Experience working with customer segments.
- Experience in tracking, statistics and data analysis, e.g. GA4, Looker Studio or similar.
- Knowledge of HTML and CSS.
- Excellent English skills.
Benefits
- Above-average, performance-oriented compensation.
- Maximum flexibility and location-independent work thanks to an all-remote philosophy.
- Numerous professional development opportunities such as events, trade shows and online courses.
- Regular team event offerings such as workations.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingdata analysisHTMLCSStrackingstatisticsKlaviyoBrevoHubSpotGA4
Soft skills
communicationentrepreneurial thinkingstrategic thinkingteam leadership