RethinkFirst

Director of Demand Generation

RethinkFirst

full-time

Posted on:

Location Type: Remote

Location: Remote • Alabama, Arizona, Connecticut, Florida, Hawaii, Illinois, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Washington, Wisconsin • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead Enterprise GTM Strategy: Build and execute an enterprise-focused demand generation strategy that targets HR and Benefits leaders at large organizations (5k+ employees).
  • Execute Account-Based Marketing (ABM): Move beyond generic lead gen to orchestrate multi-touch, multi-channel ABM campaigns (1:1 and 1:Few) targeting our "Dream 100" accounts.
  • Sales & Partner Alignment: Partner closely with Enterprise Sales leadership and the Strategic Alliances team. You will not only drive direct business but also build campaigns to enable our Benefit Broker and Health Plan partners (channel marketing).
  • Pipeline Acceleration: Develop programs specifically designed to move opportunities through long sales cycles (6-12 months), utilizing content and nurture streams to keep multiple stakeholders engaged.
  • Event & Field Marketing Strategy: Drive strategy for high-impact executive events (roundtables, dinners) and major industry conferences (e.g., HLTH, Total Rewards), ensuring pre-event booking and post-event follow-up.
  • Data & Operations: Own the demand gen performance metrics for RethinkCare. Move beyond MQLs to measure Account Engagement, Pipeline Velocity, and Influence.
  • Tech Stack Optimization: Leverage our MarTech stack (HubSpot, Salesforce, and intent data platforms) to identify in-market accounts and trigger timely sales outreach.
  • Agency Management: Collaborate with external agencies (paid media, content) while ensuring internal accountability for CAC and pipeline efficiency.

Requirements

  • 7+ years of B2B Demand Generation experience, explicitly with exposure to Enterprise SaaS or HR Tech/Benefits.
  • Deep ABM Expertise: Proven track record of building and scaling Account-Based Marketing programs that successfully penetrated Fortune 500 accounts.
  • Buying Committee Knowledge: You understand how to market to a "buying committee" rather than a single user, balancing messaging between economic buyers (CFO/CHRO) and functional champions (Head of DEI).
  • Channel/Partner Marketing: Experience working with channel partners, brokers, or resellers is a strong plus.
  • Analytical & Strategic: Expertise in attribution modeling for long sales cycles. You can tell the story behind the data to the C-Suite.
  • Tech Savvy: Hands-on experience with Salesforce, HubSpot, and ABM/Intent tools (e.g., 6sense, Demandbase, or similar).
  • Collaborative Leader: Strong GTM collaboration skills with experience partnering with Field Sales, SDRs, and Customer Success.
Benefits
  • Generous health, dental, & vision benefits package
  • Flexible paid time off
  • 11 paid company holidays
  • 401k + matching
  • Parental leave
  • Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B Demand GenerationAccount-Based MarketingAttribution ModelingPipeline AccelerationMulti-channel CampaignsContent MarketingData AnalysisSales EnablementEvent MarketingChannel Marketing
Soft skills
Collaborative LeadershipStrategic ThinkingAnalytical SkillsCommunication SkillsInterpersonal SkillsCross-functional CollaborationStakeholder EngagementProblem SolvingCampaign ManagementRelationship Building