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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy with a focus on data-driven decision-making and effective communication. Capable of mentoring aspiring strategists while fostering strong client relationships and translating strategic intentions into actionable plans.
Highest-signal resume keywords
Brand Strategy ExperienceData-Driven Decision MakingEffective Communication SkillsMentoring AbilityResourceful Problem Solving
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft Skills
Critical ThinkingPresentation SkillsTeam CollaborationProactive ApproachEntrepreneurial Spirit
Industry Keywords
Campaign StrategyCreative DevelopmentConsumer InsightsStrategic RecommendationsClient Relationship Management
About the role
Key responsibilities & impact- Independently craft longer term positionings and campaign strategies for the brands you work on
- Use data about brands, their consumers, competitors and culture to inform your approach
- Collaborate with the creative team - before, during and after creative briefs - to fuel and elevate ideas that will resonate with people
- Foster strong relationships with clients and help guide them through strategic decisions
- Provide recommendations on research approaches that both inform creative development and measure effectiveness
- Be a part of a growing strategy team and have the ability to mentor new and aspiring strategists
Requirements
What you’ll need- 3-5+ years’ experience in brand strategy
- Resourceful problem solving skills
- Critical thinking skills
- Effective communication approaches
- A passion for continuing to grow your craft, advertising and creation
- Strong presentation and communication skills
- Ability to work independently as well as on a team
- A "can-do" attitude – no ask is too big or too small for you
- An entrepreneurial spirit – you take ownership of your work and bring fresh thinking to the table
- A proactive approach – you can see the destination, and you know how to build the path there
- A knack for applied strategy - you have the ability to translate strategic intention into actionable work
Benefits
Comp & perks- Competitive compensation and benefits, including added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Hybrid work environment
- Access to Rethink’s national DE&I committee and working groups
- Growth and training opportunities
- Independence week – 1 week off in the summer
