Response Labs - The Digital CRM & Loyalty Marketing Agency

Digital Marketing

• Assist with day-to-day account management and client deliverables.
• Support the development of CRM, loyalty, and digital marketing campaigns.
• Research to inform insights and strategy.
• Help gather, organize, and analyze data to measure campaign or audience performance.
• Contribute to creative brainstorming sessions and assist with content development.
• Collaborate with cross-functional teams to ensure accuracy and timeliness of work.
• Participate in team meetings and share your ideas and perspectives.

Digital Marketing Intern

Data Analyst

• Design and execute complex data analysis plans, utilizing advanced statistical techniques and tools like SQL, Python, and R.
• Translate complex data into clear and concise insights, tailored for communication to diverse stakeholders (clients, internal teams).
• Develop and maintain robust data pipelines, data visualizations, and reporting dashboards for various CRM and loyalty program KPIs using Tableau.
• Create audience segments for use in A/B testing, marketing campaigns, and reporting Identify trends, patterns, and anomalies in data to uncover opportunities for optimization and growth within client programs, driving measurable improvements in key metrics.
• Collaborate with client teams and internal departments to define strategic direction based on data-driven recommendations.
• Stay abreast of industry trends and advancements in data analytics, CRM, and loyalty marketing.
• Contribute to the development and implementation of new data-driven solutions and practices within the agency.

Senior Marketing Data Analyst

Customer Success Manager

• Serve as the strategic owner and strategic driver of all digital CRM & loyalty marketing initiatives for your accounts.
• Drive analysis and insight on existing campaigns and projects, constantly looking for optimization opportunities for increased performance.
• Deliver excellent campaign strategies and implement adjustments as needed.
• Bring innovative ideas to the Client campaign strategies.
• Analytical thinking and insight into campaign impact and effectiveness to deliver Client KPIs.
• Research to gain in-depth knowledge of Client brands, audiences, and outcomes.
• Ensure that testing best practices are implemented for campaigns.

Digital Marketing Intern

Senior Marketing Data Analyst

Senior Strategist, CRM & Loyalty