Marketing Principal

Resource Innovations

Marketing Principal leading marketing strategy and client relationships for Resource Innovations across the Eastern region. Overseeing marketing accounts and developing high-performing teams to drive program success.

Posted 6/2/2026full-timeRemote • Massachusetts, New Jersey, New York, Pennsylvania • 🇺🇸 United StatesLead💰 $109,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Resource Innovations is seeking an experienced Marketing Principal to lead marketing strategy, client relationships, and account management teams for our Eastern region.
This role is responsible for setting direction, elevating the quality of work, and developing high-performing teams across a portfolio of utility clients and programs.
Oversee all Eastern marketing accounts, serve as a trusted partner to clients and internal stakeholders, and lead an Account Management team responsible for day-to-day execution, including online and offline marketing, events, lead generation, email marketing and paid and social media.
Report into our Sr. Director, Marketing Client Services and plays a critical part in advancing Resource Innovations’ internal agency model—bringing agency-caliber strategic thinking, creative excellence, and disciplined execution to large-scale energy efficiency and energy transformation programs.
Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches.
Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance.
Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards.

Requirements

What you’ll need

Bachelor’s degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required
8+ years of experience in marketing, client services, or account leadership
Agency experience strongly preferred
Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations
Demonstrated success developing and managing high-performing teams
Confidence presenting to and influencing clients and internal leadership
Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics
Experience managing planning processes, scopes, budgets, and performance at a portfolio level
Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events

Benefits

Comp & perks

three weeks of paid vacation annually
paid holidays
401(k) retirement plan with employer match
medical, dental and vision coverage
parental leave
employee assistance program
commuter benefits
additional supplemental offerings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategyclient relationshipsaccount managementlead generationemail marketingpaid mediasocial mediastrategic presentationsperformance managementbudget management

Soft Skills

strategic thinkingteam leadershipcommunication skillsemotional intelligenceinfluencing skillsjudgmentstakeholder managementclient advisoryproblem-solvingcollaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsBachelor’s degree in Digital MediaBachelor’s degree in Digital Marketing