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ResMed

Senior Global Product Marketing Manager – Digital

ResMed

Senior product marketer leading Somnoware’s global go-to-market strategy for ResMed’s provider-focused digital diagnostic solutions. Driving positioning, launches, adoption, and cross-functional commercial execution.

Posted 8/5/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $144,000 - $180,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading go-to-market strategies for digital diagnostic solutions, with a strong focus on healthcare services, diagnostics, and interoperability. Proven ability to synthesize market insights and collaborate effectively with cross-functional teams to drive product success and adoption.

Highest-signal resume keywords
Go-To-Market StrategyProduct MarketingHealthcare ServicesCross-Functional CollaborationStrategic Partnership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product ManagementMarket PositioningLifecycle OptimizationPerformance MetricsChange ManagementDigital Health SolutionsWorkflow-Driven SolutionsCustomer InsightsDiagnostics InitiativesSales Enablement
Soft Skills
CollaborationInfluenceAdaptabilityStrategic ThinkingCommunication
Industry Keywords
Digital DiagnosticsReferral DynamicsInteroperabilityHealthcareRegulatory InsightsMarket DriversEmerging TrendsCustomer NeedsProduct LaunchContinuous Improvement

About the role

Key responsibilities & impact
  • Lead and support the global go-to-market strategy for ResMed’s provider-focused digital diagnostic solutions
  • Own positioning, segmentation, value proposition, and lifecycle optimization for Somnoware
  • Understand diagnostic workflows, referral dynamics, customer needs, and market drivers
  • Translate customer and market insights into feedback for Product Management and leadership
  • Guide change-management considerations for workflow-altering Somnoware releases
  • Lead end-to-end GTM strategy and execution for Somnoware launches, expansions, and major feature releases
  • Ensure launch readiness across sales enablement, messaging, training, and adoption planning
  • Lead high-priority diagnostics initiatives spanning Product, Revenue, and Marketing
  • Synthesize provider, referrer, competitive, and regulatory insights
  • Identify emerging diagnostics and referral-pathway trends and advise leadership
  • Partner with Product, Sales, Sales Enablement, Marketing, Legal/Compliance, and Revenue teams
  • Lead cross-functional GTM workstreams and represent Product Marketing in diagnostics forums and planning cycles
  • Develop Somnoware narratives and high-quality enablement assets
  • Define and track launch and in-market performance metrics
  • Lead retrospectives and continuous improvement efforts

Requirements

What you’ll need
  • Bachelor’s degree preferred; relevant professional experience may be considered in lieu of a degree
  • 7–10+ years of experience in product marketing, product management, or commercial roles
  • Experience supporting and scaling healthcare or digital health businesses
  • Strong understanding of healthcare services, diagnostics, interoperability, digital health, or workflow-driven solutions
  • Ability to operate effectively in ambiguity and build clarity in fast-moving environments
  • Exceptional collaboration and influence across senior, cross-functional stakeholders
  • Strategic partnership and go-to-market leadership experience

Benefits

Comp & perks
  • Comprehensive medical, vision, dental, and life insurance
  • AD&D insurance
  • Short-term and long-term disability insurance
  • Sleep care management
  • Health Savings Account (HSA)
  • Flexible Spending Account (FSA)
  • Commuter benefits
  • 401(k)
  • Employee Stock Purchase Plan (ESPP)
  • Employee Assistance Program (EAP)
  • Tuition assistance
  • Flexible Time Off (FTO)
  • 11 paid holidays plus 3 floating days
  • 14 weeks of primary caregiver leave
  • Two weeks of secondary caregiver leave
  • Flexible work arrangements
  • Opportunities for personal and professional growth
  • Competitive salary
  • Diverse and inclusive workplace culture