Senior Product Marketing Manager, Regional Product Marketing - Americas

ResMed

Senior Product Marketing Manager driving healthcare product marketing strategies across North and Latin America. Coordinating with teams for market analysis, product positioning, and go-to-market strategies.

Posted 5/15/2026full-timeRemote • Virginia • 🇺🇸 United StatesSenior💰 $150,000 - $187,000 per yearWebsite

About the role

Key responsibilities & impact

Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels
Coordinate cross-functional teams to execute product launches successfully and drive adoption
Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape
Utilize market insights to inform product development strategies and ensure alignment with market demands
Develop pricing strategies that maximize product profitability while remaining competitive in the market
Determine optimal product placement strategies to reach target customers effectively
Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion
Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement
Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs
Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing
Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization
Collaborate with sales teams, audience marketers, product managers, and customer support to gather insights and feedback for product development
Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions
Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively
Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards
Make data-driven decisions based on market research, customer insights, and business goals
Develop long-term strategic plans for product marketing that align with the company's overall objectives
Stay informed about emerging technologies and industry trends that impact product marketing
Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
Minimum of 7 years of experience in product marketing, preferably in the healthcare or technology sector
Proven experience in global markets, with a deep understanding of diverse market dynamics and customer needs
Presentation skills, with the ability to articulate complex concepts clearly and persuasively
Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams

Benefits

Comp & perks

comprehensive medical, vision, dental, and life insurance
AD&D insurance
short-term and long-term disability insurance
sleep care management
Health Savings Account (HSA)
Flexible Spending Account (FSA)
commuter benefits
401(k)
Employee Stock Purchase Plan (ESPP)
Employee Assistance Program (EAP)
tuition assistance
Flexible Time Off (FTO)
11 paid holidays plus 3 floating days
14 weeks of primary caregiver leave or two weeks of secondary caregiver leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market planningmarket analysispricing strategiesproduct placement strategiesdata-driven decision makingproject managementproduct lifecycle managementproduct development strategiespromotional campaign developmentproduct performance analysis

Soft Skills

leadershipcollaborationpresentation skillscommunicationcross-functional team coordinationcustomer-centric approachstrategic planningresource allocationtime managementproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMBA