Solutions Marketing Manager
ResMed
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $116,000 - $174,000 per year
About the role
- Develop and execute comprehensive, evidence-based NPI marketing strategies to promote our mask ecosystem incorporating clinical insights, including KOL engagement, thought leadership, and alignment with evidence generation to support marketing claims.
- Translate complex clinical data into compelling messaging frameworks that resonate with healthcare provider audiences and support product adoption across diagnostic and therapeutic pathways.
- Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition clearly and compellingly to target audiences.
- Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches.
- Lead the creation of effective NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams.
- Support the sales enablement strategy and execution, ensuring launch readiness and success.
- Establish key performance indicators for our mask portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary.
- Collaborate with Marketing, Product and Sales teams to create compelling content, marketing resources, and promotional campaigns.
- Manage the marketing budget for our mask portfolio and ensure effective allocation of resources for maximum ROI.
- Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in B2B Marketing, preferably in the healthcare or digital health industry.
- Proven track record of developing and executing successful product marketing campaigns.
- Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.).
- Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience in healthcare/clinical marketing is highly preferred.
- Data-driven mindset with strong analytical and problem-solving skills.
Benefits
- comprehensive medical, vision, dental, and life insurance
- AD&D insurance
- short-term and long-term disability insurance
- sleep care management
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- commuter benefits
- 401(k)
- Employee Stock Purchase Plan (ESPP)
- Employee Assistance Program (EAP)
- tuition assistance
- Flexible Time Off (FTO)
- 11 paid holidays plus 3 floating days
- eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
NPI marketing strategiesproduct marketing campaignsdata analysisevidence generationcustomer segmentationperformance measurementcontent creationmarketing resource developmentpromotional campaignsbudget management
Soft skills
communication skillsproject managementanalytical skillsproblem-solvingcollaborationadaptabilityleadershipstrategic thinkingcreativitycustomer engagement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Businessrelated field certifications