Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives
Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards
Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels
Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements
Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.)
Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices
Manage external vendors and implementation partners to ensure delivery of business and technical outcomes
Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with the Marketing Analytics team
Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation
Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations
Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams
Champion innovation in data utilization, personalization, and marketing efficiency

Requirements

10+ years’ experience in data strategy, marketing technology, or digital transformation roles
Proven success in leading CDP or customer data unification projects (e.g., Salesforce Data Cloud, HighTouch, or similar)
Strong understanding of data architecture, identity resolution, and audience activation across marketing channels
Hands-on experience in defining segmentation frameworks and data integration roadmaps
Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA)
Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments
Excellent stakeholder management, vendor oversight, and communication skills
Bachelor’s degree in Marketing, Data Science, Computer Science, or related field; advanced degree preferred

Benefits

comprehensive medical, vision, dental, and life
AD&D, short-term and long-term disability insurance
sleep care management
Health Savings Account (HSA)
Flexible Spending Account (FSA)
commuter benefits
401(k)
Employee Stock Purchase Plan (ESPP)
Employee Assistance Program (EAP)
tuition assistance
Flexible Time Off (FTO)
11 paid holidays plus 3 floating days
14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

data strategycustomer data platform (CDP)data integrationsegmentation frameworksdata architectureidentity resolutionaudience activationdata governancedata privacydata activation efficiency

Soft skills

stakeholder managementvendor oversightcommunication skillsorganizational enablementtrainingcollaborationleadershipstrategic visioninnovationpersonalization