Director, CRM

Resident

Director of CRM program at Ashley Digital, focused on growing consumer revenue across email, SMS, and lifecycle strategies. Responsible for a high-volume CRM program with strategic leadership and operational precision.

Posted 6/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Direct the CRM calendar, setting email and SMS scheduling and segmentation strategy in support of the company's promotional calendar; provide strategic direction and day-to-day guidance to the senior manager responsible for calendar execution
Oversee lifecycle journey strategy across email and SMS, ensuring journeys and campaign sends are complementary and collectively driving toward revenue and engagement goals
Monitor email and SMS send volume against platform costs, proactively identify budget risks, and recommend program adjustments to stay within budget
Own the CRM testing roadmap: analyze results using established methods, determine next steps, and prioritize the next best test to drive continuous program improvement
Design and evaluate analyses to measure program performance against goals on a weekly, monthly, and quarterly basis
Leverage segmentation, behavioral targeting, and personalization to maximize engagement across the customer lifecycle
Manage day-to-day relationships with CRM vendors, including primary ESP (currently Zeta); evaluate platform performance, lead initial contract renewal discussions, and make recommendations on tooling needs or changes
Lead cross-functional relationships with brand, data and analytics, creative, product, growth, and customer success to ensure CRM outputs are strategically aligned
Maintain current knowledge of CRM best practices, technology, and trends and apply insights to evolve the program
Lead and develop a team of three — two senior managers and one specialist — investing genuinely in their growth, performance, and long-term development

Requirements

What you’ll need

6+ years of email and SMS marketing experience in eCommerce/DTC and retail environments
Proven track record managing and developing teams of 2 or more
Bachelor's degree preferred
Hands-on experience with email development, including working knowledge of HTML for email
Proficiency with analytics platforms such as Looker; ability to rapidly develop expertise in new tools
Familiarity with Zeta or comparable ESP platforms (Zeta experience a plus)
Strong understanding of CAN-SPAM regulations and email industry best practices
Data-driven mindset with the ability to synthesize large datasets, identify trends, surface anomalies, and translate findings into actionable test-and-learn recommendations
Exceptional written and verbal communication skills with a keen creative sensibility and meticulous attention to detail
Thrives in fast-paced environments with the ability to ramp quickly, iterate, and manage multiple priorities with urgency
Self-motivated and comfortable working autonomously within a decentralized team structure
Ability to travel to off-site meetings as business needs require.

Benefits

Comp & perks

Remote-first workplace (since 2016!)
Competitive salary
Health, Vision & Dental Insurance
HSA company contributions
401K with company match component
“Take what you need” PTO
Wellness benefits
WFH office and cell phone/internet stipend
A FREE MATTRESS plus an awesome Friends and Family discount!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingSMS marketingHTML for emailanalyticsdata synthesisbehavioral targetingpersonalizationCRM strategyprogram performance measurementbudget management

Soft Skills

team managementcommunicationcreativityattention to detailself-motivationadaptabilityurgency managementcross-functional collaborationstrategic thinkingleadership