Growth Marketing Manager, Paid Social
Resident
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $85,000 - $105,000 per year
About the role
- Own the end-to-end management of Paid Social campaigns across platforms including Meta (Facebook and Instagram), from campaign ideation and setup through execution, reporting, and ongoing optimization.
- Manage campaign budgets and performance to achieve customer acquisition, sales, and revenue targets.
- Partner closely with Paid Social teammates as well as cross-functional partners across Creative, Marketing, Analytics, and Product to test, learn, and scale high-performing campaigns.
- Continuously identify opportunities to increase campaign scale and improve overall performance efficiency.
- Design and execute ongoing experimentation across key performance drivers, including audience targeting, budget allocation, creative testing, and landing page optimization.
- Independently manage campaign performance and optimization while maintaining strong communication with the broader marketing team.
- Monitor weekly campaign pacing and ensure performance remains aligned with business goals.
- Execute assigned initiatives and projects in a timely, organized, and results-oriented manner.
- Contribute positively to team culture by collaborating effectively, sharing insights, and supporting collective team success.
Requirements
- 4+ years of hands-on experience managing performance marketing campaigns, with deep expertise in Paid Social (Meta platforms including Facebook and Instagram preferred).
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, preferred.
- Experience working with Shopify, preferred.
- Proven experience driving profitable customer acquisition and revenue growth through paid social campaigns within an eCommerce or direct-to-consumer environment.
- Strong analytical mindset with the ability to interpret campaign data, identify insights, and optimize performance across multiple variables.
- Demonstrated experience launching, scaling, and optimizing paid social accounts, including campaign structure, tracking implementation, and performance scaling.
- Experience designing and executing A/B and multivariate testing strategies across audiences, creatives, and landing pages to improve campaign performance.
- Familiarity with attribution models, tracking frameworks, and campaign reporting to measure and communicate performance effectively.
- Track record of delivering measurable performance improvements in acquisition efficiency, revenue growth, or return on ad spend.
- Ability to thrive in a fast-paced, high-growth environment, adapting quickly and managing multiple initiatives simultaneously.
- Self-motivated with the ability to work autonomously while collaborating effectively within a distributed or cross-functional team.
- Strong attention to detail, organization, and time-management skills.
- Advanced experience with Meta Ads Manager and related performance marketing tools.
Benefits
- Remote-first workplace (since 2016!)
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- "Take what you need" PTO.
- Wellness benefits
- Online learning resources & trainings
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingcampaign managementcustomer acquisitionrevenue growthA/B testingmultivariate testingdata analysiscampaign optimizationbudget managementaudience targeting
Soft Skills
analytical mindsetcommunicationcollaborationorganizationtime managementself-motivatedadaptabilityattention to detailresults-orientedteam culture contribution